Youssef Habibi, PhD Professor and Director of the Sustainable Materials Research Center at UM6P reflects on his career as a mix of academic curiosity and hands-on breakthroughs. Starting with a dual degree in organic chemistry from the University Cadi Ayyad in Marrakech and Joseph Fourier in Grenoble, he developed a deep fascination for how materials can be transformed—from molecular structures to macromolecules.
A key turning point for him was his Ph.D. work under the United Nations Development Program, where he tackled biopolymers from biomass waste. His career took off through research and teaching roles at renowned universities like North Carolina State University and the University of Mons, where he honed his skills and led interdisciplinary projects.
He started getting recognition for his research, along with his leadership in significant projects, ultimately propelled him to the role of Director. Now at the helm, Youssef is focused on pushing the envelope in developing eco-friendly materials.
A Milestone in Green Chemistry
Youssef often draws inspiration from a quote by Nobel Prize-winning chemist David Macmillan: “We scientists are amazing at dealing with failure.” He believes that failure is part of the journey to groundbreaking success. A perfect example is him creating GreenChemAfrica, Africa’s first training school on Green Chemistry and Environmental Sustainability, hosted at UM6P. It goes beyond teaching science. Youssef shares that the program, offered free of charge to academic participants, is designed to inspire Ph.D. students, early-career researchers, and professionals across Africa to champion sustainable chemistry. He highlights it serves as an educational program. It acts as a launchpad for individuals dedicated to leveraging chemistry for positive change, focusing on critical global challenges such as food security and environmental preservation.
The program’s significance has garnered international attention, receiving endorsements from the Royal Society of Chemistry, the American Chemical Society, and IUPAC, highlighting the global urgency to collaborate on sustainability efforts.
Global Influence: Shaping Leadership in Sustainable Materials
Recognized as one of “Africa’s 10 Most Empowering Business Leaders to Follow in 2024,” Youssef credits his global experience for sharpening his approach to research and leadership in sustainable materials. His time in the US, Belgium, and Luxembourg exposed him to a range of scientific methods and diverse cultural perspectives, giving him a fresh edge in problem-solving. “The multidisciplinary mindset developed this stay (in the US),” he shares, “enables me to integrate chemistry with material science, life cycle analysis, and policy considerations to create solutions that address both technological and environmental challenges.”
His exposure to diverse ecosystems, from European research institutes’ collaborative culture to the US’s innovative spirit, has honed his leadership style.
Rethinking Materials: Vision for a Sustainable Future
In a world grappling with the consequences of plastic overuse and the depletion of fossil fuel resources, this senior executive passionately discusses the urgent need for innovation in materials and sustainable alternatives. He envisions a future where biomass-derived polymers, sourced from renewable materials like plants, agricultural byproducts, and food processing wastes, significantly reduce the industry’s reliance on fossil fuels. As global demand for sustainable products rises, Youssef believes that bio-based alternatives to traditional plastics will become mainstream. This transition, he notes, will compel industries like packaging, automotive, and consumer goods to adopt biobased materials, thereby shrinking their carbon footprints and fostering a circular economy.
Moreover, Youssef points out that the shift could spur the growth of new agricultural sectors dedicated to producing crops and raw materials for biochemical platforms. He vouches bio-derived polymers—especially those designed for biodegradability and recyclability. When combined with biobased fillers, these materials can form high-performance nanocomposites that break down naturally after use, addressing pressing global waste issues.
Youssef also highlights the potential for sustainable, bio-derived materials in healthcare, suggesting they could lead to innovations in regenerative medicine, mitigate the environmental impact of medical waste, and enhance personalized treatment methods. However, he urges caution in developing bio-derived chemicals and polymers, advocating for the exclusive use of non-edible crops to avoid competing with the food and feed supply.
Integrating Chemistry for a Sustainable Future
Youssef stresses the importance of nature’s chemistry, noting that “most biological organisms thrive thanks to non-covalent bonds.” He explains how many biochemical pathways involve biocatalysis and organic chemistry, highlighting the significance of this knowledge in working with biological materials like plants. He states that a solid foundation in organic and polymer chemistry is crucial to transforming these materials into small molecules and reassembling them into new materials.
At UM6P, Youssef’s expertise is instrumental in advancing the development of biobased polymers. He focuses on sustainable materials by ensuring that every aspect—from feedstock to transformation processes—is green and sustainable. He also champions biomimicry.
The veteran has initiated research projects targeting African challenges, specifically in health, agriculture, water, and energy. These initiatives aim to reduce environmental impacts through advanced fertilizer formulations, innovative water harvesting solutions, and bio-based coatings for industrial challenges. He proudly highlights UM6P’s partnership with the OCP Group, the world’s largest fertilizer company, which shares his vision for sustainability. “The OCP group
has sustainability in its DNA,” he affirms, underscoring their mission to ensure global food security through efficient and cost-effective fertilizer systems. As he notes, “I find myself on a very exciting and impactful mission by developing such research.”
Navigating Challenges in Sustainable Materials
Youssef’s approach to sustainable materials is deeply rooted in his involvement with diverse and inspiring projects across various settings. He notes that his research is inherently transdisciplinary, enabling him to collaborate closely with scientists, engineers, and technologists from multiple disciplines.
He recalls a pivotal moment when he joined the Department of Forest Biomaterials at NC State University to spearhead their inaugural nanocellulose research initiative. This challenging project allowed him to hone his skills in managing and engaging with various stakeholders, including Ph.D. students, postdocs, faculty members, and external partners. As a result of these efforts, the department achieved a top-three global ranking in nanocellulose research publications.
Youssef applied this successful strategy at LIST, developing a research portfolio focused on sustainable materials. He also led a major collaborative project on bio-based materials for a significant tire manufacturer, drawing on chemistry, composite materials, and engineering expertise.
Currently, Youssef is engaged in an exciting project at UM6P, where he is tasked with developing a world-class program in sustainable materials. Even before joining the institute in person, he was entrusted with creating a comprehensive research and teaching roadmap that leverages the university’s partnership with OCP Group and its African ambition. He undertook an in-depth ecosystem analysis, continuously engaging with researchers and industry prospects.
The proposal he crafted, with collective input, includes a strategic ramp-up of activities through innovative financial engineering and funding from various sources. This initiative has led to the establishment of an operational research team recognized in Morocco, Africa and beyond, which is noted for its impactful projects like GreenChemAfrica.
Youssef remains committed to UM6P’s vision of global excellence in research, learning, and innovation, striving to enhance societal and environmental impact. He underscores his dedication to promoting scientific excellence as the foundation for sustainable socio-economic development, aiming to foster meaningful innovations that protect the planet and serve society.
Mastering the Juggling Act
Youssef emphasizes the cruciality of establishing clear priorities based on project deadlines, teaching responsibilities, and administrative duties. By meticulously scheduling his time and strategically delegating tasks, this detail-oriented professional is able to efficiently manage his workload and maintain a high level of productivity.
“I feel very fortunate to have the support of the top management of our university for freedom and flexibility in establishing sustainable materials programs,” he states.
Their dedication and expertise allow him to focus on strategic decision-making and mentoring emerging researchers. Regular meetings and active involvement at the SUSMAT Research Center ensure that his research aligns with the broader goals of the university, creating a synergistic environment where both research and leadership can thrive.
From a practical standpoint, Youssef adopts a holistic approach to teaching and research. He correlates all his work to a central theme, promoting a hands-on learning experience that enriches student engagement with current research projects. By facilitating open dialogue and encouraging regular feedback sessions, he ensures his team remains aligned with his goals and motivated to collaborate.
He believes that maintaining a successful work-life integration in a high-profile research career hinges on one crucial element: upholding high focus. By concentrating on a well-defined research area, scientists can delve deeply, make significant contributions, and advance their field rapidly.
To achieve balance, Youssef recommends setting defined boundaries, managing time effectively, and delegating tasks to trusted team members. Prioritizing responsibilities and seeking help from others are essential for managing both academic and research duties efficiently. Finally, he emphasizes the importance of self-compassion. Recognizing perfection isn’t attainable in every role helps reduce stress and fosters a healthier work-life balance.
Embracing Diversity: Commitment to Inclusion and Equality
This experienced executive reflects on his 25 years abroad, remarking that his own experience as a minority has heightened his sensitivity to equality and diversity issues. He highlights that these years have allowed him to engage with colleagues from a variety of backgrounds, cultures, ethnic origins, religions, and sexual orientations. This exposure has fostered a keen awareness of the importance of equality and diversity in education and employment.
Youssef articulates a firm commitment to ensuring these values within his groups, focusing on recruitment practices that prioritize diversity and adapting his interactions to consider what he terms the “culture map,” as outlined by Erin Meyer. He has pledged to proactively raise awareness and tackle barriers—including cultural ones—to create equal opportunities for all members of the university and its broader network.
Redefining Success in Sustainable Materials Research
Youssef sees the success of sustainable materials research as a multifaceted concept defined by several key dimensions. It’s not just about creating groundbreaking materials and revolutionary processes. It’s about making a tangible difference in the world. He’s driven by the desire to see his research translate into real-world solutions that reduce our environmental footprint.
He explains, “I do believe that these attributes (passion, drive, commitment, critical/strategic thinking) are key factors for success in academia in general. “ Youssef reflects on how his colleagues have consistently lauded his work as world-class, unmatched passion, relentless drive, and profound commitment to the field.
A Visionary’s Blueprint: Youssef’s Roadmap for Sustainable Materials Research
Youssef visualizes a future where his work and leadership serve as a pharos for the next generation of scientists. He believes that by bridging the gap between research and education, he can inspire students to explore the practical applications of their studies and cultivate a passion for innovation.
He challenges students to experiment, take risks, and push the boundaries of what is possible in sustainable materials science. Such methods can spark creativity and pave the way for aspiring researchers to make their mark. He actively seeks partnerships with other departments and international institutions to broaden researchers’ perspectives and enhance their work. He relentlessly proposes and materializes introducing new programs to equip students to excel in the field of sustainable materials.
At the heart of Youssef’s vision is an entrenched belief in the power of ethics and sustainability. He strives to create a culture of integrity and accountability within the scientific community. As Spencer Johnson famously said, “Integrity is telling myself the truth, and honesty is telling the truth to other people.” Youssef values these attributes and their reciprocity, considering them essential to the core of scientific endeavors. These tenets are also at the core of his research conduct and interpersonal relationships.
Wisdom Nuggets: A Mission-Driven Approach for Future Leaders
According to Youssef, aspiring leaders and researchers in sustainable materials take on a mission-driven mindset rather than a task-driven one. They must understand the purpose behind their mission it will let them approach their tasks with high motivation. He encourages cultivating a culture of curiosity and embracing interdisciplinary learning, as sustainable materials research requires innovative thinking that often draws from various fields, such as chemistry, biology, and engineering, inspired by nature through biomimicry.
Moreover, he stresses the importance of developing strong collaboration skills, stating that “complex challenges in sustainability often demand diverse perspectives.” Persistence, he adds, is essential, as meaningful research can involve long-term commitments and numerous obstacles. He advises, “Focus on building human capital because it is our primary wealth, and it will do the rest.”
The Pillars of Leadership in Research and Academia
Youssef believes that academic success and leadership require a fiery passion, an inexorable drive, and staunch resolve. He emphasizes the power of critical thinking and strong communication skills. He urges that leaders can inspire others while upholding ethical research practices by leading by example and demonstrating a genuine passion for their work.
Adaptability and problem-solving are essential. Mentoring, he adds, is a crucial component of academic leadership, as guiding the next generation of researchers is vital for the field’s ongoing advancement. By guiding and supporting others, he promotes a sense of unity and a shared purpose that extends far beyond the confines of research activities.
Vision for Sustainable Materials Research
Youssef sees a dynamic shift in sustainable materials research. He highlights bio-derived materials as the next big thing—renewable, recyclable, and designed to minimize environmental damage. He is particularly excited about the integration of smart technologies, like self-healing and multifunctional features, which will push the boundaries of performance. Greener manufacturing processes are also at the top of his mind, focusing on energy-efficient technologies and non-toxic processing media and benign intermediates and materials. Youssef foresees that life cycle assessments and sustainability metrics will play a bigger role in measuring environmental impact. Finally, he points out artificial intelligence will fast-track the discovery and optimization of sustainable materials, driving innovation to new heights.
