Dr. Brian Scott Glassman is a distinguished leader in technology and product management, with over 25 years of experience spanning multiple industries. His career includes a broad range of roles, such as thought leader, technology consultant, vice president of product management, engineer, and university professor, covering numerous industries. He has worked with organizations of all sizes, from Fortune 500 companies to startups, consistently demonstrating his ability to solve complex corporate challenges, lead high-performing teams, and drive successful market adoption. His approach seamlessly integrates analytical rigor with creative problem-solving. Since 2019, he has been heavily involved in developing generative AI-based solutions and is recognized as a thought leader in the GenAI space.
Dr. Glassman is passionate about developing and applying the right technologies. He states, “I am deeply committed to identifying and deploying the most effective technologies to meet future business needs and ensuring their successful integration.”
Holding four degrees, including a Ph.D. in Product Innovation from Purdue University and two master’s degrees, one in Engineering Management from Duke University, Dr. Glassman has leveraged his expertise to help corporations refine and enhance their innovation processes. He emphasizes, “Leading corporate innovation is arguably one of the most challenging endeavors within an enterprise. Success requires understanding and balancing customer needs, competitive pressures, and resource constraints, while orchestrating understanding and cooperation between corporate functions.”
With a track record of guiding organizations through developing complex products, Dr. Glassman continues to be a driving force in shaping the future of technology and business strategy.
Evolution of Viewpoints on Technology Development
During his career, Dr. Glassman has worn many hats. He began as an engineer developing cooling systems for high-powered laser systems with the U.S. Air Force Research Labs.
Reflecting on this experience, he stated, “It was fascinating to push the technology beyond what everyone thought was possible, take it to the next level, and then codify the knowledge so others could operationalize it.” He also offered this insight: “The best engineering solutions are often the simplest ones that meet the requirements effectively.”
Next, he transitioned into a product management role, leading large international teams in developing advanced enterprise solutions. As clients increasingly demanded more sophisticated features with each new code release, Dr. Glassman emphasized the importance of technology leadership, stating, “Innovation isn’t about the latest tech; it’s about harnessing the right ones to shape the customer’s ideal future.”
Moving up to Vice President of Product Management, he was responsible for driving multiple product solutions simultaneously, balancing corporate resources and strategic goals while keeping an eye on the future. His advice during this time was: “Inspire teams with a bold and motivating vision for the product, but ensure pragmatic steps to deliver what is needed, celebrating wins along the way.”
He later founded a Generative AI consulting firm, providing services to CTOs and building new categories of generative AI products like one that gathers data from previously unutilized call center phone conversations. In this role, he shared his insights: “It’s not only about your CTO’s technical challenges; it’s about their budget, available talent, company resources, and their vision for the future of their organization.”
Finally, as an AI thought leader looking at new applications like generative AI-powered TVs, he offered this perspective: “You paint a vision of the future of their industry, something that will enthrall and motivate them to move forward.”
Profound Understanding of Generative AI
Since 2017, Dr. Brian Glassman has been at the forefront of applying AI, and later generative AI, to address deep-rooted enterprise challenges. He mentioned, “In 2017, while working with AI programs, I recognized the potential of generative AI to revolutionize enterprise workflows, customer interactions, and managerial analytics. Furthermore, the rate of technology evolution captivated me as its potential keeps increasing.”
With his expertise in generative AI, Dr. Glassman has played a pivotal role in AI thought leadership across industries, including automotive, consumer electronics, finance, and enterprise applications. AI’s rapidly evolving nature makes it particularly intriguing. However, as he explains, “This creates a gap where the technology advances far beyond what enterprises are ready to adopt and what the general public understands. As a result, a significant amount of effort within enterprises is dedicated to managing AI strategy, testing, and deployment while ensuring its successful adoption across the organization.”
Future of Product Management is Generative AI Powered
Being a VP of Product Management and a generative AI expert, Dr. Glassman seamlessly integrates these domains to drive innovation in this emerging field. He explains, “Product management can be divided into three core functions: research, planning, and execution, Generative AI can be applied to each.”
Providing an example, he highlights how generative AI enhances core research tasks such as gathering and analyzing customer feedback to inform product decisions. “A product manager analyzing hundreds of pages of feedback from emails, support tickets, social media, and online reviews might take a week to extract insights. Now, generative AI solutions can accomplish this in just 30 minutes.”
As he pioneers the field of AI-powered product management, industry experts should take note of its transformative potential.
The Future for Dr. Brian S Glassman
Dr. Glassman is committed to making a broader and more meaningful impact in his field. He explains, “As a professional, my goal is to expand my influence and share my thought leadership in ways that benefit the entire industry.”
When asked about his career trajectory, he acknowledges the need for change. “To contribute on a larger scale, I need to move beyond boutique consulting and into a larger company where I can drive more significant transformation.”
For those looking to follow his insights, Dr. Glassman actively shares thought leadership through his website, drbrianglassman.com, and LinkedIn posts. “I’m always engaging with the community and enjoy connecting on LinkedIn and discussing ideas with others,” he adds.
