Guillermo Juarez earns a place on this list with a disruptive idea carried with uncommon execution. The Madrid-born believes leadership starts with clarity, that communication should explain meaning before mechanics, and that simplicity plus perspective create real advantage.
When an industry is built on habits that no longer serve people well, he is comfortable asking why those habits should remain. That posture is the foundation of a product that gives seniors a safe way to unlock home value and gives investors a lower risk path to real estate.
Learn more about the investment engine at hitcapital.com and about the service work with seniors at homeinherit.com.
Most property strategies still start with rent and leverage, which tie outcomes to rate cycles and operating friction. Juarez and his team chose a quieter route. They purchase the future ownership of homes while seniors continue living in them with security and comfort. Seniors understand it instinctively. They can access funds for life needs and keep the home they love. Allocators understand it too. It is asset backed, clean to document, and built to behave steadily when constructed as a portfolio. This is the financial revolution senior homeowners needed, delivered as a product that fits real life.
The senior homeowner stays home, receives a large sum of money and the fund acquires a home inheritance rights. That position matures later, when lifetime occupancy ends and a sale can finally occur. Because the driver is time, not rent or refinancing, performance is tied less to public market noise and more to many small, independent timing events across households. There are no tenants to manage. There are no evictions. The focus is selection, documentation, and long-term portfolio design. It feels like real estate but behaves like a patient, actuarial portfolio that is easier to underwrite.
Where does the upside come from? First, the timing engine. Buying future ownership today, at a price that reflects time and uncertainty, creates an expected base of return without relying on rent checks or fragile debt structures. Second, long run home appreciation. The team favors neighborhoods with durable demand, livability, and sensible price dynamics rather than speculation and headlines. Third, targeted property work at the right moment. Practical improvements are coordinated with the homeowner or heirs to unlock fair market value.
Why the risk can be lower is equally direct. Traditional landlord funds face many shocks at once. Vacancies, repairs, rent limits, and rate resets can squeeze cash flow in the same quarter. By contrast, this approach removes most operating volatility and avoids debt service tied to cap rates. The remaining uncertainty is timing, which diversification can tame.
Service has to match the promise, and that is why HomeInherit.com exists. The work touches families at personal moments. The team listens first, maps each step, and keeps promises small enough to keep them all. Communication is not decoration. It is the operating system that makes seniors and heirs feel informed and respected from the first call to the final settlement. Internally, the companies reflect the same values. Short memos. Clear owners for decisions. Meetings that start on time. Feedback that is direct and kind. These simple habits lower errors, speed execution, and create referrals. Culture becomes a system that compounds results.
Looking ahead, Juarez is focused on one thing, client experience, keeping the journey enjoyable, simple and transparent for every senior and investor. It is a method. Put clarity first. Explain the why before the how. Challenge defaults that no longer serve. Then keep building.
