As Vice President of Sales and Country Co-Head at CHG-MERIDIAN Mexico, Adrian Sandoval brings extensive expertise to his role in leading teams and advancing financial services. With a strong background in specialized leasing and asset-based credit products, he has built a reputation for connecting financial solutions with leading technology and machinery manufacturers. His proven ability to structure complex financing solutions reflects both strategic insight and a deep understanding of the industry’s evolving needs.
Driving Innovation Through Financial Flexibility
With a background at IBM and GE Capital, Adrian recognized in CHG-MERIDIAN the ideal convergence of his expertise in technology and financial solutions. He recalls being drawn to the organization by its global presence and unwavering commitment to innovation in asset management.
“From the beginning, my goal was to help organizations optimize their technology investments and enhance operational efficiency,” he explains. “What truly sets the company apart – and what resonates deeply with me – is its manufacturer-independent approach. It allows us to design tailored solutions that provide flexibility, transparency, and measurable impact for our clients.”
Over time, Adrian’s vision has expanded to encompass sustainability, digital transformation, and the creation of long-term value for clients across Mexico, a reflection of both his forward-thinking mindset and the company’s evolving role in a rapidly changing market.
Leading the Future of Sustainable Technology Management
CHG-MERIDIAN is one of the world’s leading non-captive providers of technology management in the IT, industrial, healthcare, and fleet sectors. With a team of 1,600 professionals across 33 countries, the company delivers one-stop infrastructure management encompassing consulting, financing, operational services, and equipment remarketing through its proprietary brokerage and logistics centers.
As a global technology2use pioneer, CHG-MERIDIAN develops, finances, and manages customized technology usage models for international corporations, large companies and hospitals. Its integrated, end-to-end asset management approach combines financing and related services under one roof, all guided by the principles of the circular economy.
With over 45 years of experience, CHG-MERIDIAN continues to help clients enhance business outcomes through tailored solutions that align technology usage with operational goals. The company’s industry expertise and commitment to innovation are reflected in its practical use cases that demonstrate measurable impact and value creation.
In recognition of its sustainability leadership, CHG-MERIDIAN Group received the Platinum Medal from EcoVadis in September 2025, ranking it among the top 1% of more than 130,000 companies assessed worldwide. This achievement reflects its continuous improvement in sustainability management, bolstered by the expansion of ISO certifications across all European locations in December 2024.
Supported by comprehensive global training initiatives, these advancements further reinforce CHG-MERIDIAN’s international competitiveness and commitment to quality, innovation, and environmental responsibility. Their innovative technology2use approach enables customers to always be at the forefront of their industry without ever needing to buy cutting-edge technology.
Redefining Success Through Sustainability and Innovation
Adrian is proud to have led CHG-MERIDIAN Mexico’s transition toward sustainable asset management – a journey that strengthened its vision, resilience, and purpose-driven leadership. “Since 2021, our team has made CHG-MERIDIAN Mexico the most successful subsidiary outside Germany, achieving record-breaking results year after year and setting new benchmarks for innovation and business flexibility,” he says.
One of Adrian’s most transformative decisions was to prioritize digital solutions and sustainability in their offerings. It positioned CHG-MERIDIAN México as a forward-thinking partner and opened new opportunities for growth and collaboration. Some of the significant and unique challenges he faced include navigating regulatory complexities and adapting to local market needs. “I overcame them by building strong local partnerships, investing in talent, and maintaining a flexible approach to problem-solving,” he shares.
Empowering the Next Generation Through Purposeful Leadership
For Adrian, leadership is about enabling others to perform at their best – encouraging curiosity, adaptability, and purpose in everything they do. “This mindset not only strengthens our organization but also ensures we remain resilient and future-ready in an ever-evolving business landscape,” he notes. He believes that leadership in today’s rapidly changing business environment means being adaptable, transparent, and empathetic. “It’s about empowering teams, embracing change, and making decisions that balance short-term results with long-term growth,” he explains.
During periods of uncertainty or high pressure, Adrian stays grounded and motivated by staying focused on the mission, relying on his team, maintaining perspective, and reflecting on both past successes and challenges. “Staying connected with people – especially within the team – keeps me engaged and aligned with our shared purpose. I believe genuine connection and open communication are key to sustaining motivation and achieving meaningful results,” he reflects.
To foster innovation and adaptability within his team and organizational culture, Adrian encourages open communication, supports experimentation, and recognizes creative solutions. “Providing resources for professional development and celebrating successes helps drive innovation and adaptability,” he observes.
To ensure that his leadership positively influences the next generation of business professionals, Adrian strongly believes in fostering a culture of continuous learning, openness, and collaboration. “Empowering teams to share ideas freely and challenge the status quo is essential to driving innovation and long-term success. By creating an environment where people feel trusted and inspired to grow, we unlock the collective potential that fuels progress,” he explains.
Connecting Vision with Execution for Lasting Impact
In terms of his responsibilities and strategic focus, Adrian sees each day as an opportunity to shape strategy, empower people, and drive transformation. “My work spans strategic planning, client engagement, and team development, with a strong focus on fostering innovation and ensuring operational excellence. I’m deeply committed to building high-performing teams that can adapt quickly, think creatively, and execute with purpose,” he shares.
Being in touch with the broader ecosystem – clients, partners, emerging technologies, and industry trends – is essential to Adrian’s leadership approach. “It allows me to anticipate market shifts, identify new growth opportunities, and translate them into actionable strategies that create lasting value,” he explains. “Ultimately, I see my role as connecting vision with execution: transforming insights into initiatives that strengthen our position in the market, advance sustainability goals, and contribute to the long-term success of both our clients and our organization.”
To enable work-life integration while managing the demands of leading a global organization, Adrian sets clear boundaries, delegates effectively, and prioritizes time for family and personal interests. “Leveraging technology for remote collaboration helps maintain balance and ensures I stay connected with my team and loved ones,” he reflects.
Shaping the Future Through Curiosity and Sustainability
To aspiring leaders and entrepreneurs entering the tech-driven asset management industry today, Adrian offers the following words of wisdom: “I believe curiosity is the foundation of progress. Staying open to new ideas, embracing technology, and building meaningful relationships are essential to driving transformation in today’s fast-changing world. True leadership lies in understanding not just where the industry is heading, but how adaptability and collaboration will shape that future.”
Noting that sustainability is central to CHG-MERIDIAN’s strategy, Adrian explains that they integrate it by offering lifecycle management solutions, promoting circular economy principles, and partnering with clients to reduce environmental impact. “Sustainability plays a central role in this journey. It’s not only a responsibility but also a powerful driver of innovation and long-term value. By combining technological advancement with a sustainable mindset, we can create solutions that benefit both business and society – and set the foundation for a more resilient future,” he concludes.
Conclusion
As a visionary leader and entrepreneur, Adrian Sandoval’s long-term vision for CHG-MERIDIAN Mexico is to position it as a benchmark in sustainable asset management and digital transformation. His commitment to fostering innovation, strengthening client relationships, and creating a lasting positive impact on both society and the environment helps the organization maintain a strong and healthy connection with its entire ecosystem – from funding to technology partners – and is essential to ensuring its sustainable growth and long-term success.
