In the vibrant world of packaging, where tradition meets innovation, Kunal Chandaria has emerged as a transformative leader. His journey from a family-run paper bag business to founding Digital Packaging Innovations Holdings Ltd. (DPI) is a testament to his vision and resilience. Kunal’s path was paved by his extensive experience in the industry and a drive to infuse new technologies into the packaging sector in East Africa.
From Tradition to Innovation – The Birth of DPI
Kunal’s story begins with a solid foundation in the family business, Paperbags Ltd., which had been a cornerstone in East and Central Africa’s paper bag industry since 1967. “After working for 13 years in the family business, my uncle and father encouraged me to explore new opportunities,” Kunal recalls. This pivotal moment led him to consider how he could leverage his industry connections and knowledge in a new venture. His deep involvement in the printing industry, including co-founding the Convertors and Printers Association of Kenya (CPAK), positioned him well for this transition.
A significant turning point came when Kunal, intrigued by the potential of digital printing, decided to invest in the HP Indigo 20,000 wide web. “The decision to invest in such an advanced machine was not taken lightly. We spent nearly two years researching and visiting customer sites globally to ensure it was the right move,” he explains. This investment not only marked DPI’s entry into a new technological frontier but also highlighted Kunal’s commitment to revolutionizing packaging in Sub-Saharan Africa.
Challenges and Motivations – Introducing Digital Printing
The motivations behind introducing wide web digital printing were clear to Kunal. “We wanted to enable brands to showcase their products with high-quality packaging, which was often inaccessible due to high minimum order quantities (MOQs) with existing printers,” he asserts.
Despite the higher costs associated with digital printing, DPI’s approach focused on providing customized solutions that could enhance the market presence of Kenyan startups. However, the journey was fraught with challenges. The significant cost difference between digital and conventional packaging, coupled with the need to build trust as newcomers in the label and flexible packaging sector, posed substantial hurdles. “We faced a steep learning curve, especially as we ventured into labels and flexible packaging for the first time,” Kunal admits.
Forging a Path Forward – Leadership and Industry Impact
Kunal Chandaria’s journey in leadership and innovation has been profoundly shaped by his experiences with Paperbags Ltd. and Conros Corporation in Canada. “Working in the family business taught me the importance of relationships and innovation. My time at Conros Corporation exposed me to how large corporates operate in North America, further honing my leadership skills,” he reflects. This diverse background has enabled Kunal to cultivate a culture of creativity and progress at Digital Packaging Innovations Holdings Ltd. (DPI). At DPI, he leads a young, dynamic team that propels the company forward with fresh perspectives and innovative solutions.
A significant milestone in Kunal’s career was the founding of the Convertors and Printers Association of Kenya (CPAK). “The driving force behind founding CPAK was to address the taxing issues and cost-related challenges within our industry,” he explains.
By tackling these critical issues, CPAK has not only helped reduce paper duties but also promoted industry collaboration, thereby strengthening Kenya’s printing sector. This initiative has fostered a sense of unity among printers, reinforcing the industry’s ability to confront challenges and seize opportunities together. Kunal’s efforts with CPAK exemplify his commitment to enhancing the industry and paving the way for future growth and collaboration.
Fostering Innovation and Team Empowerment
At DPI, Kunal’s leadership is characterized by trust and empowerment. “I believe in delegating responsibilities and grooming my team to become better leaders,” he says. His approach to leadership involves not just managing but also mentoring, with a focus on creating a team that will drive DPI’s future success. Kunal’s commitment to building a gender-balanced team, with aspirations to increase female representation to 50% by the end of the next year, reflects his belief in the value of diversity in driving business success.
Balancing multiple roles—operations, sales, marketing, and product development—while steering DPI towards growth and innovation is no small feat. Kunal attributes his ability to manage these responsibilities to a supportive team and a supportive family. “My wife’s understanding and the talent within my core team have been crucial in managing these diverse roles,” he says. His dedication to continuous learning, through networking and attending global events, keeps DPI at the cutting edge of industry trends.
Innovation and Industry Partnerships
The role of partnerships with industry giants like Hewlett-Packard, AB Graphics, and Karville cannot be overstated in DPI’s success. “Maintaining strong relationships with our suppliers and investing in high-quality machinery has been key to staying ahead of the competition,” Kunal asserts. These partnerships have enabled DPI to leverage advanced technologies and remain at the forefront of packaging innovation.
Kunal’s background in psychology also plays a significant role in his leadership approach. “Understanding human behavior has helped me connect with my team, persuade customers, and negotiate with suppliers,” he explains. This unique perspective enhances his ability to lead effectively and build strong relationships within and outside the company.
Kunal’s Vision and Advice for Emerging Professionals
For aspiring entrepreneurs and professionals in the packaging industry, Kunal Chandaria offers a beacon of guidance. “If you have a dream, follow it and don’t give up. Even when faced with tough times, believe in yourself and your team. Enjoy what you’re doing, and success will follow,” Kunal emphasizes. His advice underscores the importance of perseverance, self-belief, and passion in navigating the challenges of a dynamic industry. Kunal’s encouragement to harness local talent and embrace the hurdles of entrepreneurship resonates deeply with those aiming to make a significant impact.
Looking to the future, Kunal’s vision for Digital Packaging Innovations Holdings Ltd. (DPI) reflects his commitment to progress and excellence. His strategic priorities include advancing gender diversity within the company, striving to become the most innovative packaging enterprise in the region, and enhancing global brand visibility through superior packaging solutions. “We aim to be a women-majority company and continue investing in the latest technologies to stay ahead of the curve,” he asserts.
Kunal is also dedicated to promoting sustainability and fostering innovation, positioning DPI at the forefront of these crucial trends. He envisions a flourishing future for East Africa’s packaging industry, with DPI as a leading force in driving innovation and setting new standards. “East Africa’s packaging industry has great potential, and DPI is positioned to be a leader in innovation and quality,” he confidently states. At this year’s Drupa in Germany, DPI invested in a new machine with technology that will put us 5 to 10 years ahead of any competitor in Africa.
Through his work, Kunal aims to demonstrate that packaging from East Africa can not only meet but exceed global standards, leaving a lasting mark on the international stage.
Conclusion – A Legacy of Innovation and Excellence
In conclusion, Kunal Chandaria’s journey with Digital Packaging Innovations Holdings Ltd. illustrates a blend of tradition and innovation, driven by a commitment to excellence and a forward-thinking approach. His leadership, marked by trust, empowerment, and continuous learning, sets a high standard for the packaging industry. As DPI continues to break new ground and shape the future of packaging in East Africa, Kunal’s vision and efforts promise to leave a lasting legacy in the industry. Through his pioneering work and dedication, he is not only transforming the packaging landscape but also inspiring a new generation of leaders in the field.Top of FormBottom of Form
