Ghizlane Tazi is a beacon of leadership and innovation in the competitive agri-food sector of the present day. She is the general manager of Noor Fès Organic Extra Virgin Olive Oil and has played a pivotal role in the growth of the company. Due to her passion, experience, and commitment to the profession, her path is an inspiration to all. This article goes deeper into her inspirational path, leadership style, and vision for the future of Noor Fès.
A Visionary Beginning
Ghizlane Tazi’s eyes sparkle with excitement when asked what motivated her to become a member of Noor Fès. “What motivated me to join Noor Fès was above all the vision of its creator, Mr. Dakir Berrada,” she says. His faith in the product and his serene, systematic approach to building a brand touched her deeply. On top of that, her long interest in the agri-food sector and the value product of extra virgin olive oil made the decision a simple one.
Ghizlane’s experience as a General Manager has been rewarding. With more than two years at Noor Fès, she looks back at her varied career experiences that influenced her business and leadership style. “My tenure as a strategy consultant at McKinsey & Company ingrained in me never to fear grasping a new industry fast,” she affirms.
A Journey of Happiness and Growth
For Ghizlane, success is not measured on traditional grounds but by the deep sense of satisfaction and happiness it brings. “Success to me is being contented,” she declares with a peaceful smile. This deeply rooted is spent in quality time with those she loves, indulging in her self-interest, such as yoga, and seeing her children thrive and grow.
“As long as I am learning something new every day and also sharing it with others, then I’m okay,” is how she reacts, showing the way, she nurtures learning and acquisition.
Yet success was not reached without a struggle for her. She underwent a phase of uncertainty and discontentment before arriving at Noor Fès. “I was getting nowhere, looking for myself,” she candidly confesses. It was a time in her life for searching and reflection. A respite from professional life gave her the liberty to reflect and redefine her professional aspirations.
Mastering Multiple Hats
As General Manager of Noor Fès, the role is anything but one-dimensional. Seamlessly jumping between a series of responsibilities, each with its own set of skills and information, is simply part of the daily routine. From product development to spearheading marketing campaigns and managing human resources, the role is very multi-faceted.
Even with the scope of responsibilities, distribution is paramount. There is a firm dedication to strengthening Noor Fès’s grip on the Moroccan market and aggressively penetrating overseas markets such as the U.S. and the UK. “We need to make it a success story so the brand can grow and develop,” she says firmly. This vision and tenacious persistence are the secret to navigating the difficulties of global markets and ensuring the brand’s long-term growth and success.
“Working part-time and being new to the industry, it is obviously thanks to the support of my teams and the unconditional commitment of Mr. Berrada that everything I try to undertake becomes possible.”
Illuminating African Agriculture: A Vision for Organic Excellence
“Morocco is one of the world’s largest producers of olive oil, but nobody else knows this except us,” she says. By highlighting Noor Fès as a successful Moroccan brand, that is capable of producing top quality product, and competing with the most prestigious Spanish, Italian and Greek olive oils, she wants to encourage other African producers to do the same, and is on a quest to give Morocco and the continent global visibility.
Her dream goes far beyond Noor Fès itself; it has a larger target of changing perception and inspiring the rest of the African agrifood brands to step into the global limelight. Through this action, she aspires to form a ripple that will raise the whole agricultural chain in Africa in the global agenda, aiming to showcase that the continent possesses the natural resources and the capability of producing world-level organic products.
“There are already many producers of great products in the Maghreb and Africa, but they don’t necessarily dare to highlight their brand and origin. As a result, they often end up being suppliers for European brands that use their products and sell them under private labels.”
Milestones and Empowerment
Looking back on her career milestones, Ghizlane is proud to have revived the Luxury Business Unit of Groupe Aksal. “It was extremely loss-making when I took charge of it,” she says. She turned the unit around with planning, acquiring franchise contracts with high-end brands. That success established her as someone capable of initiating transformation and delivering first-class results.
She is in the process of going Noor Fès global, and she does this with great enthusiasm. International expansion and a global footprint for Noor Fès are a testament to her vision and leadership.
Finding the Ideal Balance
In the competitive business environment, a balance between professional and personal life is very much feasible. Ghizlane Tazi, however, considers it both a necessity and an aspiration. “Personal life comes first,” she declares firmly. Having spent years working and traveling around the clock, she deliberately changed direction. Working part-time these days, Ghizlane gets to spend time with her family and enjoy the moments most precious to them. Having the freedom to concentrate on her own interests, especially sports, is a respite to her.
Conclusion
The inspiring tale of Ghizlane Tazi’s drive, vision, and ingenuity with Noor Fès Organic Extra Virgin Olive Oil is told. Because of her commitment to the industry, strategic thinking, and focus on quality, Noor Fès is a significant force in the agri-food sector. As she continues to grow the company and impact the industry, her experience inspires upcoming leaders and entrepreneurs.
