Manny Singh Tura does not fit the traditional mould of an entrepreneur. He does not speak in the language of KPIs, hustle, targets, or revenue. Instead, he talks about health, energy, intuition, wholeness, and human evolution. As Founder of Fifth Ray, he is leading a movement that is seeking to make conscious consumption a global norm and reimagine the future of human health and wellness. In the process, Manny is redefining what it means to be a new-age CEO.
His journey as a leader is shaped by a lifelong entrepreneurial instinct and a personal healing journey. The formula he follows to lead is: “Instinct first. Logic second. Data third.” And Manny’s goal is nothing short of a universal shift in human behaviour. It is a move from mindless consumption to conscious drinking, from reactive healthcare to preventative psycho-spiritual healing, and from fragmentation to wholeness.
According to him, his mission is to restore wholeness, not just treat symptoms. And in doing so, he is creating a new global paradigm for health, leadership, and conscious living.
Path Leading to Fifth Ray
Manny vividly remembers the day he took two milk crates, built a small wooden frame, and painted it red. He called it “Sale Shop,” even though he had no idea what he was selling.
“My mum had old, faded birthday and Christmas cards, so I sat outside my house selling them,” he recalls. “The very first person who stopped told me, ‘£2 is dear,’ and walked away.”
Manny was just seven years old when he built his Sale Shop. It was his first business venture, and it was also his first experience of rejection. That, however, didn’t discourage him, as later in high school, he sold anything he could get his hands on, including PlayStation games, phone covers, SIM cards, chocolate, and Coca-Cola. “I didn’t know anything about scaling or business strategy,” he says. “I just followed the instinct to create, sell, and solve problems.”
But, when the time came to choose a career path, Manny followed what society told him was the “sensible route.” He pursued computer science and joined the IT industry. He had a stable job, but he was not happy. He felt trapped. “I knew I was meant for something bigger, but the responsibilities of life — marriage, a mortgage, a child — made entrepreneurship feel impossible,” Manny says.
In 2016, a major turning point in his life occurred.
Diagnosed with Crohn’s disease at the age of 11, Manny spent sixteen years battling chronic pain and living on heavy medication. On Christmas Day 2016, his long health struggle reached a critical point when he suffered a life-threatening intestinal perforation. He had to undergo an emergency surgery that resulted in a temporary stoma. “It was the darkest moment of my life,” he says. “But it also became the moment my entire mission was born.”
After his surgery, Manny was determined to heal his body naturally. This led him to discover the transformative power of medicinal plants. “When I started consuming healing plants, the transformation was profound,” he says. “I became medication-free and symptom-free for the first time in my life.”
When he shared the story of his health struggle and healing online, it went viral. Soon, thousands of people reached out to him seeking answers. According to Manny, that was the moment he pivoted from a tech career to becoming a gut-health coach. This eventually led to the founding of Fifth Ray.
“Fifth Ray is a vessel for raising human consciousness, not just selling a product,” Manny says. “I don’t build companies, I build movements.”
Fifth Ray: Not a Company, but a Harmonic Architecture
Fifth Ray is bridging plant intelligence, energetic coherence, and cellular remembrance to awaken the body’s original design. Its Cosmic Hue is a potent, seven-ingredient plant infusion designed to help people restore their gut health and emotional balance. Manny says that Cosmic Hue was born out of a desire to shift humanity from mindless drinking to mindful, conscious drinking.
“My mission is to help millions of people reclaim their health and vibrational power,” he says. This is one of Manny’s most defining beliefs, which is also shaping the culture, products, and long-term vision of his fast-growing organisation.
Manny points out that Fifth Ray is the voice for people who feel unheard, dismissed, or hopeless. “I built it because I once felt exactly the same,” he adds. And, according to him, while other brands mimic competitors, they focus on what makes them stand out in a crowded market.
The Challenge: Media Buying Agency
Like most entrepreneurs, Manny has encountered multiple challenges. For him, the biggest challenge was discovering that their media buying agency was not aligned with their success.
“For months, we were growing fast,” he says. “Everything looked promising. But around month seven, performance dropped, and spending became inefficient.” His intuition said that something was wrong. So, he got two audits done, and both revealed issues. “But the truth became clear when I met the agency founder in person,” he says.
Manny felt that the agency founder’s energy was off, and his intention seemed self-serving. He was intentionally slowing their growth so they would remain dependent. Manny felt betrayed, as he had trusted the agency with a large budget. He ended the partnership and prevented a major financial collapse. According to him, he also protected Fifth Ray’s energetic integrity.
The experience with the agency amplified Manny’s confidence, crystallised his leadership intuition, and strengthened his boundaries. He also learned to identify misalignment instantly. “It was also the moment I realised Fifth Ray was never meant to be ‘just a business’,” Manny says. “It was a vessel and something spiritually guided.”
The Talk About Accomplishments
Manny finds his accomplishments in the stories of those Fifth Ray has helped. He often hears from people who have suffered for years. These are individuals who had tried everything and were sceptical before turning to Fifth Ray. When he reads messages that say, “My symptoms are fading” or “I finally feel like myself again,” he feels a great sense of achievement.
“Those moments are everything to me,” Manny says. “I read every single review personally.”
A milestone that he talks about with pride is holding the first empty Cosmic Hue packet when the shipment arrived. He shares that it was the moment the seed in his mind became a physical reality.
And Manny also underscores that there is not one single moment where he thought, “Fifth Ray is bigger than me.”
Core Responsibilities as a Founder
Manny’s primary responsibility is to safeguard the long-term vision of Fifth Ray. It is to heal humanity through four core pillars: mental, emotional, physical, and spiritual.
He points out that Cosmic Hue is just the doorway to something far greater. What they are striving to build is an ecosystem that will make conscious drinking a global norm. This ecosystem will also include holistic transformation, emotional and spiritual education, trauma-aware coaching, root-cause healing, and technological empowerment.
In addition to overseeing the development of this ecosystem, Manny stewards the innovation roadmap. Currently, he is focused on their upcoming AI-powered Pocket Healer. He explains that with this platform, people can track gut health, identify patterns in stress, diet, energy, and sleep, predict flare-ups, receive personalised healing steps, and understand emotional triggers. “They can become their own healer,” he says.
Brand storytelling is another key part of Manny’s role. “I am also the guardian of how Fifth Ray presents itself publicly,” he says. “I ensure the energy, tone, emotion, messaging, and visual identity.”
“And finally, I shape the category itself — conscious drinking,” he says. “Fifth Ray is not following an industry trend; we are creating a new global behaviour.”
As a leader, he turns to spirituality before big decisions. He meditates and visualises golden light entering through his crown and clearing his body. “This allows me to lead with clarity, alignment, and grounded intuition,” Manny says.
He is also a devoted father and husband. He does not see these two roles separate from his mission but as integral to it. “My family doesn’t pull me away from Fifth Ray,” he points out. “They expand it.”
Shaping the Culture of Fifth Ray
Manny points out that in order to thrive at Fifth Ray, a person must be aligned in heart and mind with the mission of serving humanity. And behaviours that reflect alignment are open-mindedness, clarity, relentlessness, a desire to shape culture, and spiritual and emotional coherence.
People of the Fifth Ray are empowered and encouraged to express their gifts. Manny says that these are the gifts they may not have been allowed to express before. And he and his team honour nature’s rhythms, which helps prevent burnout. So, winter is for rest and reflection, while spring is for rebirth and acceleration, according to Manny. Additionally, they encourage intuition before logic, make decisions blending energy + data, and hire based on resonance, not CV.
“Fifth Ray is not building products,” Manny says. “It is building a new consciousness for how companies should operate.”
Strategies to Stay Ahead of Shifts and Disruptions
Manny tries to stay ahead of market shifts by constantly tuning into what is set to emerge 5-10 years from now. According to him, long before they become mainstream, these early signals often show up quietly in conversations, cultural patterns, intuitive nudges, or shifts in collective behaviour.
“I try to feel into how these future realities might impact society,” he says, “and I ask myself whether I want to help shape that version of the future or guide people toward a more conscious, present, loving one.”
Manny also pays close attention to cultural momentum. He explains that consumer behaviour is always changing, and when one tunes into the emotional state of the collective, one can feel patterns forming before data catches up. For example, coffee dominated for decades, then matcha surged as a conscious alternative. “I study these transitions not to follow them, but to understand where the human desire is moving,” Manny says, “and how Fifth Ray can take that to an entirely new level.”
AI is another area he keeps track of. He notes that it is evolving at an immense pace. Manny sees AI as a benevolent tool when used with the right intention. He believes that it has the power to move society forward by empowering people and not making them dependent. “That is exactly the philosophy behind our AI-driven Pocket Healer,” he points out.
“I stay deeply informed on AI because when fused with spirituality, intuition, and holistic health, it can redefine wellness in a way the industry has never seen,” he adds.
And Manny’s personal lived experience also gives him insight into the future. As he has survived 16 years of chronic illness, major surgery, and the psychological weight of being dismissed and misunderstood, he understands fear and hopelessness more than most founders in the industry. “That experience makes me fearless today. I know that nothing can truly faze me,” he says. “This fearlessness allows me to take bold steps long before I feel comfortable.”
Manny taps into spiritual practices to keep himself clear, precise, and aligned. Every day, he meditates and visualises golden light clearing his energy centres. He also recites a grounding mantra: “I am grounded. I am clear. I am vibrant.” According to him, this keeps him aligned mentally, emotionally, and energetically, which enables him to sense disruption early and lead from clarity rather than reaction.
“These practices, intuition, cultural sensing, emotional awareness, technological curiosity, lived experience, and energetic alignment, blend together and form the reason I don’t just follow the future,” Manny says, “I sense it, interpret it, and help shape it.”
Advice for Aspiring Founders
Manny advises aspiring founders to prioritise “inner work” before “outer work.” “Your inner world reflects your outer world,” he says. He encourages them to ask themselves honestly, “What is limiting me? What motivates me, whether it is money, purpose, freedom, or health? What is the problem I was born to solve?”
“Trust your intuition” is another piece of advice Manny offers to aspiring founders. According to him, fear is loud, while intuition is quiet. “And you must quieten all the noise around you to hear the truth,” he says. In addition to that, he tells them to embody their vision and cautions against chasing. “Chasing means your goal runs away,” he points out.
And Manny says that aspiring founders need to follow ideas that excite them the most, not the ones that make the most logical sense. He also reminds them to focus more on the journey than the destination. “You grow, evolve, and expand far more than any milestone could ever give you,” he says.
