Few names resonate as strongly as M. Esther Dassanou when it comes to gender equality and women’s empowerment. As a leader in gender equity, Esther believes that empowering young women in Africa is both an economic imperative and a transformative opportunity for the continent. In her words, “We need to create environments where women can succeed as employees and entrepreneurs, ensuring Africa’s growth will be inclusive, sustainable and driven by the full potential of its young women’s population”. Her journey from Dakar, Senegal, to becoming a leading figure in gender equity is both inspiring and impactful. With a passion for change and a heart full of determination, she has become a beacon of hope for many.
In her current role as the Director of Gender at the Mastercard Foundation, she is supporting the organization’s ambitious goal to enable 30 million young people in Africa, especially young women, to secure work opportunities they see as dignified and fulfilling.
This article delves into Esther’s life, career, and the profound influence she has had on the lives of countless women and young girls.
Early Life and Influences
Esther Dassanou’s roots spread across West Africa, with origins in Benin, Liberia, Nigeria, and Cape Verde. Born and raised in Dakar, Senegal, she graduated from Cours Ste Marie de Hann before becoming a Rotary Exchange Student. This opportunity led her to Miami University in Oxford, Ohio, where she earned a Bachelor of Arts in International Affairs, focusing on African and Latin American Affairs. She later moved to Washington, DC, to obtain an MBA from Strayer University. These diverse educational experiences broadened her perspective and fueled her passion for making a difference.
Reflecting on her early life, Esther shared, “I was always intrigued by the difference in women’s roles and their limited growth opportunities. My journey into gender equity did not start with a gender studies background nor did I set out to work in this space.”
A Career in Gender Equality
Esther’s initial focus was on accelerating trade and linkages between the US and Africa. However, she soon encountered systemic barriers that held women back. “I noticed that women-led businesses were consistently too small, underfunded, and excluded from major market opportunities like AGOA,” she explained. This realization ignited her passion for gender equity, transforming her career into a mission to break systemic barriers and create real opportunities for women and young women.
Joining the Mastercard Foundation was a natural progression for Esther. “It was well aligned with my vision of enabling women on the continent to unleash their potential and fully participate in the development and growth of our continent,” she said. Her role allows her to work with Africa’s youth, especially young women, addressing barriers such as financial exclusion, childcare burdens, and limited access to work opportunities.
Driving Impact: Esther’s Commitment to Advancing Women’s Economic Empowerment
In alignment with the Mastercard Foundation vision to enable 30 million young people in Africa to access dignified and fulfilling work, Esther plays a pivotal role in advancing gender equity. Her work focuses on addressing systemic barriers and creating opportunities for 21 million young women to thrive through workforce development and entrepreneurship programs. ” Young women could contribute an estimated $287 billon to Africa’s GDP by 2030; and according to the World Bank this opportunity could increase to an estimated $2.4 trillion by 2040, a massive addition to Africa’s economy,” she noted. Her work focuses on designing programs that address barriers and position young African women as active contributors to economic change.
Throughout her career, Esther has achieved numerous milestones. She was part of a group of women who developed the business case for financial institutions to increase access to finance for women entrepreneurs in developing countries. She also led the Affirmative Finance Action for Women in Africa Initiative, growing it into a $1.2 billion portfolio. These achievements reflect her commitment to creating real opportunities for women and driving systemic change. Esther is the co-author to SheForShield: Ensure Her to Protect All which shows women to be a $1.7 trillion opportunity for the insurance sector. Esther’s efforts have not only empowered countless women but have also set a precedent for future initiatives aimed at gender equality and economic development.
Triumphs and Trials: A Journey of Resilience
For Esther, success is seeing African women and young women push past barriers, build their futures, and thrive on their own terms. “Knowing that in some way I have contributed to their journey through my work over the years makes me proud,” she said. Her work has led to significant changes in systems and policies, giving her hope for the future of young women in Africa.
One of the biggest challenges Esther faced was balancing her career with motherhood. After the birth of her daughter, she struggled to manage extensive travel and childcare. “I needed a support system, and that led me back to Africa,” she explained. With the help of her mother, she was able to continue her work while ensuring her daughter had stability. This experience highlighted the critical need for childcare solutions to accelerate women’s ability to work and underscored the importance of a strong support network.
Juggling Leadership and Life
Balancing a demanding role with personal life is no easy feat, but Esther has found a way to integrate both. “When it’s time to deliver, I’m all in – 200% – because young women in Africa, including our daughters, are counting on us to break the barriers,” she asserted. Despite her busy schedule, she carves out moments for her family, enjoying cooking and celebrating important occasions like birthdays. She credits her supportive spouse for helping her manage both her professional and personal responsibilities. Esther also emphasizes the importance of self-care and finding joy in small moments.
This harmonious blend of dedication to her work and commitment to her family showcases Esther’s remarkable ability to excel in both spheres, setting an inspiring example for others.
Shaping the Future: Esther’s Vision and Guidance
Esther believes her work is part of a larger effort to create a future where young women in Africa have the opportunities and support, they need to thrive. “It’s not about what we do alone, but about the collective action of our partners, communities, and young women themselves,” she emphasized. She is driven by the vision of a world where gender equity is a reality, not just an ambition.
Esther’s advice to young women aspiring to become leaders in gender equality is to step forward with courage, stay persistent, and bring others along. “This work is not easy—it requires resilience, patience, and a deep belief that change is possible,” she said. She encourages young women to know their ‘why,’ find their area of focus, and not be discouraged by setbacks. “Every effort, every policy shift, and every opportunity created for a young woman today is shaping a more equitable tomorrow,” she asserted.
Conclusion
Esther Dassanou’s journey is a testament to the power of passion, purpose, and perseverance. Her work has had a profound impact on the lives of countless women and young girls across Africa. As she continues to break down barriers and create opportunities, Esther remains a beacon of hope and inspiration for future generations.
Esther’s story is a powerful reminder that with determination and support, real change is possible. Her unwavering dedication to gender equality and her ability to inspire others make her a true leader in every sense of the word.
