In the dynamic world of legal services, few individuals stand out as prominently as Fernanda Platero, the Legal Director at Honda Brasil. With over 25 years of experience across various industries, Fernanda’s journey is a testament to resilience, innovation, and a relentless pursuit of justice. Her story is not just about professional achievements but also about personal growth and the impact of legal services on society.
This article delves into her inspiring journey, her role at Honda Brasil, and her vision for the future of legal services.
From Early Beginnings to Legal Leadership
Fernanda Platero’s career in legal services began over two decades ago, spanning diverse sectors such as banking, the medical industry, agribusiness, and the automotive industry. “I started working very young, still a teenager, and even before starting my law degree,” she recalls. Her early experiences as a legal assistant at a major Brazilian bank provided her with invaluable insights and opportunities that shaped her future career.
In 2003, Fernanda joined Honda Brasil as a mid-level lawyer. Over the years, she worked across various divisions within the company, including motorcycles, banking, consortium, and automobiles. Her dedication and innovative approach led to her promotion as the General Manager of the Legal Department in 2018. By 2022, she had become the first female director at Honda Brasil, overseeing all legal aspects of the company’s operations in the country.
A Passion for Justice: Transforming Legal Operations
Fernanda’s passion for legal services is driven by a deep-seated desire to correct injustices. “The inspiration has always been and continues to be to correct injustices, whatever they may be,” she asserts. This commitment to justice and fairness has been a guiding principle throughout her career, motivating her to ensure the fulfillment of rights and duties in every role she undertakes.
One of the significant challenges Fernanda faced was transforming Honda Brasil’s internal legal department. When she joined in 2003, the department had a more consultative role with limited resources. Today, it boasts a team of nearly 50 people and over 25 law firms. “We implemented a legal system for process, contract, and opinion control, and we created a BI that demonstrates the department’s results,” she highlights. These innovations have significantly improved efficiency and risk management, making the legal department an integral part of Honda’s business operations.
Legal Services in the Automotive Industry: Impactful Projects and Initiatives
Fernanda believes that the legal department plays a fundamental role in any industry, particularly in the automotive sector. “The only sustainable way to expand, create, and innovate safely is to involve the Legal department from the beginning,” she asserts. As the automotive industry undergoes profound changes, a strong and active legal department is essential to enable new products and business expansion.
One of the most impactful projects Fernanda led at Honda Brasil was the investment in a floating hospital. “It was an intense two years of negotiation and adjustments until we finally made a significant investment in a ‘Hospital Boat,’” she recalls. This initiative brought healthcare to underprivileged populations in the North of Brazil, fulfilling her role as an executive, lawyer, and citizen. The project exemplifies her commitment to social justice and community welfare.
Staying Ahead of Legal Trends
To stay abreast of the latest legal trends, Fernanda relies on various sources of information, including associations, committees, and benchmarking with market colleagues. “Aligning the vision with the team is essential so that everyone understands where to look, seek information, and focus,” she explains. This proactive approach ensures that her team is always informed and prepared for new challenges. Additionally, she encourages continuous learning and professional development within her team, fostering an environment where knowledge is constantly updated. By staying proactive and engaged with industry developments, Fernanda ensures that her legal strategies remain cutting-edge and effective.
Mentoring the Next Generation: Guidance for Aspiring Legal Professionals
Fernanda places great emphasis on mentoring and supporting her team at Honda Brasil. She promotes annual performance evaluations and individual development plans, along with regular alignment and listening meetings. “Generating training so that each person can take on new positions and challenges is fundamental,” she says. Her belief in good daily relationships and creating challenges for her team fosters a culture of continuous improvement and satisfaction.
For those aspiring to make a significant impact in their legal careers, Fernanda advises investing in both technical knowledge and self-awareness. “Hard and soft skills go hand in hand. Always do more than your job description,” she recommends. Understanding the business context and staying willing to learn and progress is key to overcoming challenges and achieving success.
Juggling Leadership and Life: The Dynamic World of Fernanda Platero
Balancing a demanding role at Honda Brasil with personal life is a constant challenge for Fernanda. She emphasizes the importance of self-observation and investing in what is possible at any given moment. “Work consumes a large part of my time; however, I seek alternatives to be with my family, and friends, study, travel, take care of my spirituality, physical and mental health,” she explains. Her disciplined approach to time management allows her to excel in both her professional and personal endeavors.
Fernanda’s workdays are intense and varied, reflecting the diverse responsibilities she holds at Honda Brasil. “There is no fixed routine, and wherever there is demand, I will be there,” she says. Her role involves internal and external meetings, business area projects, board support, hearings, events, and interactions with public agencies. This dynamic environment keeps her engaged and constantly learning.
A Legacy of Curiosity and Innovation
Fernanda’s curiosity and restless spirit have driven her to explore various facets of the legal profession. “I am a lawyer and feel like an entrepreneur in every project I participate in,” she exclaims. Her contributions to the legal field and her innovative approach serve as an inspiration for future generations of legal professionals. She encourages aspiring lawyers to seek more, learn more, and use their technical knowledge to open new doors to a better world.
Fernanda believes that legal professionals can significantly impact their fields by embracing continuous learning and adaptability. Her journey exemplifies how curiosity and innovation can lead to groundbreaking achievements and lasting legacies.
Conclusion
Fernanda Platero’s journey is a remarkable example of how dedication, innovation, and commitment to justice can lead to a successful and impactful career in legal services. Her role at Honda Brasil and her contributions to the legal field highlight the importance of a proactive and dynamic legal department in driving business success and social impact. As she continues to lead and inspire, Fernanda’s story serves as a beacon for aspiring legal professionals and a testament to the power of perseverance and vision.
