Performance is malleable, and with the right guidance, any individual can become a pure performer in their chosen field. Not many understand this better than Dr. Jay Roundy, a renowned transformational performance expert who has spent over four decades helping individuals, teams, and organizations reach their full potential. As co-founder of P2 Performance Plus, he develops visionary strategies to equip clients with the mindset and tools necessary to surpass their perceived limits and perform at the highest level in challenging and competitive environments. He inspires other leaders to make a difference.
Dr. Roundy’s definition of success is rooted in service. He gained this perspective after his personal transition from managing to leading. “When leadership is grounded in serving others, developing people, elevating teams, and contributing to something larger than oneself,” he says, traditional business performance outcomes such as revenue and growth follow naturally.”
Pivoting to Leadership and Mental Strength Coaching
When Dr. Roundy co-founded Performance Plus more than 17 years ago, it was a natural extension of his sports and business background. His experience as a player in the California Angels organization led him to establish it as a sports training facility. Performance Plus brought together sport-specific skills, strength and conditioning, and mental performance under one roof. Dr. Roundy and his son, Joe, a former San Francisco Giants athlete, provided an integrated approach to athlete development.
However, after nine years, they made a deliberate business and family decision to close the facility and evolve the model. Dr. Roundy and Joe’s decision to transition became a pivotal moment for Performance Plus.
From offering sports training, they shifted to a more scalable and impactful delivery model focused on leadership and mental strength coaching, consulting, and training. “At the same time, my professional background, over four decades in healthcare administration, created an additional dimension,” Dr. Roundy points out. Performance Plus became a vehicle for advancing a self-funded research agenda focused on improving the U.S. healthcare system.
Ultimately, Performance Plus represents the convergence of Dr. Roundy’s life’s work across sports, education, and executive leadership. “It was not a departure,” he says. “It was a natural progression.”
The Most Significant Challenge
Dr. Roundy has encountered multiple challenges since the founding of Performance Plus. For him, one of the most significant challenges has been transitioning from a structured corporate healthcare environment to an entrepreneurial operating model. He explains that this shift demands a fundamentally different cadence of decision-making, accountability, and risk tolerance.
“What this reinforced for me is that leadership begins with self-leadership,” Dr. Roundy points out. “The ability to adapt, remain grounded in purpose, and operate with clarity under uncertainty is not optional; it is foundational.”
What Separates Pure Performers from the Rest
Driven to excel, pure performers are known for producing more meaningful work than the rest. They also elevate the effectiveness of everyone around them. What truly separates them from the rest?
“At a fundamental level,” Dr. Roundy says, “it is the disciplined and continuous pursuit of ‘better.” Pure performers, he explains, are never static. They are firmly committed to ongoing refinement, raising the bar for themselves as well as for those they lead.
Equally important, Dr. Roundy points out, is a principle captured in the words of Lao Tzu: “The way to do is to be.” Sustainable performance, he says, is about identity, mindset, and alignment and not just about actions.
Brief Introduction to Performance Plus
Every individual strives to excel, whether in work, sports, or life, but only a few succeed. Distractions and challenges often create stumbling blocks, preventing people from staying focused and motivated in high-stakes environments.
Performance Plus aims to inspire others to deal with and overcome those blocks with its services that are designed to build the mental strength and resilience required to face the most demanding challenges and distractions head-on. It helps its clients build a mental toolkit to successfully navigate adversity and maximize performance.
Under Dr. Roundy’s guidance, individuals, teams, and organizations unlock their true potential and develop the capabilities that set pure performers apart. These capabilities include enhanced resilience in the face of adversity, inner motivation to excel in any situation, sustained focus under pressure, and the confidence and poise in high-stakes moments.
For Dr. Roundy, the achievement he is most proud of as co-founder of Performance Plus is the continued ability to make a substantive positive impact on lives. And, equally important to him is the ongoing evolution of the organization, particularly the shift in its service delivery model.
“It reflects our commitment to growth, adaptability, and expanding our reach without compromising the integrity of our work,” he says.
Designing a Unique Leadership Approach
Performance Plus’s Framework for Leadership Understanding and Action© enables leaders to craft their unique highly personal leadership style that strengthens their connection with individuals, teams, and organizations. With this personalized approach, they gain the ability to lead with authenticity and purpose.
Dr. Roundy hopes to see the Framework for Leadership Understanding, and Action© contribute meaningfully at the individual, team, and organizational levels. “The intent is not simply improved performance, but transformative breakthroughs that endure over time,” he points out.
Co-Founder’s Responsibilities and Work-Life Integration
Dr. Roundy’s responsibilities span both strategy and execution. He oversees day-to-day operations, designs and delivers their coaching and consulting services, and drives marketing and business development. In addition to that, he leads the evolution of their offerings into e-learning platforms.
“Alignment with our vision, Inspiring Transformative, Heroic Breakthroughs in People and Performance,” he points out, “is not episodic. It is disciplined and intentional.”
Dr. Roundy maintains that alignment through a structured commitment to personal development across four dimensions: spiritual grounding in faith, physical and emotional well-being, and continuous intellectual growth. “This integrated approach ensures that how I lead is consistent with what we teach,” he says.
In demanding fields, most leaders struggle to maintain a balance between their professional and personal lives. Dr. Roundy, however, does not view work and life as separate domains requiring balance. For him, they are fully integrated. “Leadership, family, well-being, and strategic execution are not competing priorities,” he points out. “They are interconnected expressions of the same life system.”
“This perspective eliminates the tension of ‘balancing’ and replaces it with intentional integration,” he adds.
Keeping Team Focused and Motivated
When teams work under immense pressure and navigate uncertainty, it is tough to keep them focused and motivated. Dr. Roundy makes sure that his team avoids the pitfalls that can affect their performance. His first strategy is “self-regulation.” “As a leader,” he says, “my ability to remain focused and grounded directly influences the team.”
Additionally, he consistently anchors to their vision, “Inspiring Transformative, Heroic Breakthroughs in People and Performance,” and to his leadership philosophy of servant leadership.
“These are not abstract concepts,” Dr. Roundy says. “They are practical guides for action under pressure.”
Balancing High Standards with Well-being
Dr. Roundy recalls that early in his career, high standards were shaped through academics and sport. Over time, he came to understand that sustained performance requires an integrated approach to well-being.
At Performance Plus, he and his team emphasize four dimensions of performance: physical, emotional, mental, and spiritual. Dr. Roundy points out that the balance is not static but dynamic and individualized. “However, when these dimensions are aligned, individuals and teams can operate at a high level without compromising sustainability,” he adds.
AI and the Future of Performance and Development
Dr. Roundy notes that they are operating in an environment defined by accelerating change, with artificial intelligence (AI) as a primary catalyst. He, however, does not believe that AI will completely overshadow human capability. “While AI will continue to transform how work is done,” he says, “it also elevates the importance of distinctly human capabilities.”
He points out that leaders must become more intentional about cultivating trust, connection, and relational intelligence. And, according to him, the most effective use of AI is as an enabling tool while simultaneously strengthening the human dimension of leadership and performance.
Advice for Aspiring Leaders
Dr. Roundy believes that leadership development is inherently personal. “It cannot be outsourced or reduced to a set of techniques,” he says. So, for those aspiring to lead in the performance and development space, his advice is: “Commit to your own development as the foundation of your work.”
He also points out that aspiring leaders’ credibility and effectiveness in developing others will always be limited by the depth of their own growth. “And conversely, unlimited by the relentless pursuit of your own growth,” Dr. Roundy adds.
Unlock Pure Performance Through People
In an era of digital acceleration, AI-driven change, and enterprise complexity, sustainable advantage is no longer defined by strategy or technology alone; it is determined by how effectively leaders align people, systems, and execution under pressure. Dr. Roundy shares that Performance Plus partners with forward-thinking executives to integrate human capability with enterprise transformation, strengthening trust, clarity, and disciplined execution at every level of the organization. The result is not incremental improvement, but sustained, scalable performance – delivered when it matters most.
