Do you know about that wide-eyed apprentice, fresh out of the gate and brimming with dreams? It is none other than Jose Francisco da Silva (also known as Francisco), who dared to embark on an uncharted professional path. Fast forward, and there he stands as the LATAM & CARIBBEAN HUMAN RESOURCES VICE PRESIDENT at Global Leader in Digital Customer Experience. Positioned as one of the “Top 10 Visionary HR Leaders Shaping the Future of Work in 2024,” he has disrupted traditional HR practices with forward-thinking solutions that redefine the employee experience. Francisco’s path, paved with knowledge gained, projects completed, and lives impacted, is a testament to exceeding expectations. From mastering multiple languages (English, Spanish, on top of his native Portuguese) to exploring diverse cultures, each step fueled his ascent.
This seasoned executive shares a humble perspective when asked how he feels knowing that he is impacting many lives by finding their dream jobs and securing their future. He acknowledges the weight of responsibility on HR professionals in shaping lives but avoids dwelling on it.
Instead, he focuses on the core purpose: helping individuals find fulfilling careers that redefine their lives. For him, success isn’t measured by grand metrics but by the simple joy of witnessing someone land their dream job and flourish. Witnessing such transformation fuels his sense of achievement and fulfillment.
Francisco shares, “It’s rewarding to know that what we do can potentially lead to positive, life-changing results for people.”
Was it Luck or Intuition? How Francisco Found His Place in HR
Just as Rome wasn’t built in a day, Francisco’s HR expertise developed over time, with each experience laying the foundation for the next. But how did it all begin? Call it a trick of destiny or a series of unexpected events that seemed to defy all logic. Starting out, he wasn’t sure where his career would take him. With limited information about different departments, he approached his apprenticeship with an open mind, eager to explore the company’s various functions. This exploration naturally led him to Human Resources, specifically Personnel Administration. He discovered a crucial truth there: every company revolves around its people. And Francisco, with his passion for connection and helping others achieve their dreams, found his perfect fit. Human Resources offered the ideal blend of human interaction and support for individual growth, allowing him to contribute directly to people’s success and personal contentment.
Most Valuable Professional Experience
Over 15 years ago, Francisco boarded on a professional journey with modest beginnings. Little did he know that the most valuable experience awaited him abroad. Immersed in the diverse cultures of Spain, Portugal, England, France, and Argentina, Francisco thrived in HRIS projects across Europe and Latin America. This cultural tapestry profoundly shaped him, forging invaluable skills beyond his wildest imagination.
Living and working on two continents honed his resilience like never before. He learned to self-motivate and stay determined amid unfamiliar landscapes. Results became laser-sharp, powered by a newfound focus-oriented approach. His organizational awareness blossomed, and the constant exchange of ideas unlocked an appetite for strategic thinking. Each new language learned, each cultural nuance absorbed, expanded his perspective and adaptability. These are just a few of the countless gifts his expatriate experience bestowed upon him. After this experience, Francisco says his ability to read organizational environments and people skyrocketed – a critical skill for professionals in any area of activity and hierarchical level.
Take on the Most Challenging Part of HR Management
In Francisco’s view, the challenges of Human Resources have constantly transformed. Each technological advancement demands adaptation, yet the core mission remains: generating value for shareholders, community, and customers. But equally crucial is creating a meaningful environment for employees, where they find challenging opportunities, a fair work environment with respect for diversity, mental health, freedom of opinion, professional development, equity, and transparency.
Navigating the Multitude: Francisco’s View on Competition in HR
The HR landscape is a bustling marketplace, teeming with competition. But for Francisco, this isn’t just an impediment; it’s a catalyst for innovation. He believes the constant jostling pushes companies to refine their practices, services, and technologies to stay ahead of the curve. This, in turn, fuels advancements in HR processes, candidate experiences, and employee engagement.
This experienced VP (HR) sees an opportunity to leverage this competitive spirit to enhance the employee experience, even before they step foot in the door. He envisions engaging activities and initiatives that drive cultural values, like showcasing the company’s culture on social media, developing pre-hire engagement programs, and reinforcing brand awareness through various channels. He believes this not only attracts top talent but also fosters a strong sense of belonging from the very start.
Vision for Shaping Tomorrow’s Minds
Every generation holds the potential to shape the world, and Francisco considers, “Making an influential impact on the next generation is a great goal to have.” He adds, “One way to do this is by being a positive role model and mentor to young people.”
Beyond personal conduct, Francisco sees impactful opportunities in volunteering, teaching, and supporting youth-focused programs. These avenues allow subject matter experts to molding young minds through shared knowledge and experiences. Additionally, he feels that advocating for important causes, promoting quality education, and encouraging critical thinking skills can leave a lasting legacy.
However, Francisco emphasizes the importance of self-evaluation before undertaking this journey. Understanding one’s strengths and limitations is vital to offering relevant and helpful guidance for the development of the next generation.
In his own words, Francisco strives to “make an impact by offering accurate and valuable insights, suggestions, and guidance on a wide range of topics, ” recognizing that “the new generation is eager for knowledge and wants to get that knowledge in the right and speedway.” He urges that one must adapt themselves every single day to contribute to future generations’ development effectively.
Thriving in a Talent-Hungry Industry: Francisco’s Key Strategies
The talent acquisition and HR world is constantly transmuting, and the fight for skilled professionals in industries like BPO is fiercer than ever. So, does this present an insurmountable challenge for HR professionals? Senior HR Executive, Francisco, believes it’s not about struggling against the tide but rather about skillfully navigating it. His recipe for success in this competitive environment boils down to five key areas:
- Employee Experience: Fostering a positive and fulfilling work environment is paramount. Provide growth opportunities, cultivate a supportive and inclusive culture, and offer competitive compensation and benefits. Happy, engaged employees become natural brand ambassadors.
- Talent Development: Don’t let your talent stagnate. Invest in their growth through training, mentorship, and career advancement opportunities. It strengthens employee loyalty and builds a future-proof workforce.
- Employer Branding: Be the magnet that attracts top talent. Showcase your company values, mission, and commitment to employee well-being. Let the world know why working for you is a dream come true.
- Recruitment Strategy: Cast a wide net and leverage technology. Utilize social media, professional networks, job fairs, and even AI tools to identify and reach potential candidates. A robust recruitment strategy is key to finding the best fit.
- Retention Efforts: Show your appreciation! Regularly seek feedback, address concerns promptly, and recognize and reward high performers. A supportive and rewarding environment fosters engagement and loyalty, turning employees into advocates.
A company can effectively compete in the BPO industry by mastering these five key areas: attracting, retaining, and developing top talent in a competitive landscape.
Guiding Principles for Building a Diverse and Inclusive Workplace
Francisco recognizes the importance of embracing diversity and fostering an inclusive work environment. He believes in actively cultivating a space where everyone feels respected, valued, and empowered to contribute their unique perspective. Here are some key principles that guide his approach:
Diverse Perspectives: Beyond visible differences, Francisco acknowledges the immense value of various viewpoints, experiences, and backgrounds. Recognizing and leveraging these diverse perspectives fuels enriched problem-solving and heightened organizational creativity.
Equal Opportunities: He strives to create a level playing field where everyone has equal access to opportunities for advancement, growth, and success. This involves actively dismantling biases and providing targeted support for underrepresented groups.
Inclusive Culture: It is essential to cultivate an environment where individuals feel welcomed, respected, and valued for their unique contributions. This translates to fostering open communication, empathy, and a strong sense of belonging for all.
Empowerment: Francisco emphasizes creating platforms and initiatives that empower diverse voices, allowing individuals to share their experiences and insights. This fosters a more inclusive decision-making process and strengthens the community spirit within the workplace.
Continuous Learning: He believes in committing to ongoing education and discussions around diversity and inclusion. Employees gain a deeper understanding and appreciation of differences by providing training and resources, ultimately contributing to a more inclusive and vibrant culture.
Blueprint for Workplace Equality
Francisco doesn’t build walls in his team – he builds bridges. Walls divide, but bridges connect, and that’s the foundation of his approach to ensuring equality and diversity. Here’s how he keeps everyone on the same page:
Transparency Talks: Information flows freely, just like the coffee in the break room. Everyone has easy access to policies, and leaders walk the walk, not just talk the talk. Diversity and inclusion aren’t just buzzwords; they’re woven into every interaction.
Learning is Lifelong: Forget dusty textbooks – Francisco ‘s team dives deep into the nuances of diversity and equality. Training tackles unconscious bias and microaggressions, equipping everyone to recognize and rip to shreds them. It’s not just about checking a box; it’s about building empathy and understanding.
Representation Matters: It’s not a one-size-fits-all team. Different voices, backgrounds, and perspectives paint a richer picture. Francisco actively seeks diverse talent for all levels, setting goals and ensuring every opportunity reflects the vibrant tapestry of the world outside.
Proactive, Not Passive: Proactive actions speak louder than words. With his team, Francisco isn’t just building a workforce. He’s creating an environment where everyone feels valued, respected, and empowered to contribute their unique talents.
From Apprentice to VP: Did Francisco Achieve His Dreams?
Francisco’s eyes crinkled at the corners as he reflected on his career path. It began not with a cramped office in sight but with calloused hands and an eager mind as an apprentice. Dreams, he had plenty, and looking back, he’s filled with a quiet pride. The knowledge gained, the projects completed, the lives touched, the cultures explored – each milestone was a stepping stone, propelling him forward. Languages became bridges, not just with English and Spanish enriching his native Portuguese, but with French and Italian exposed him to the secrets of new worlds and He is a dedicated student for those languages. Each step broadened his horizons and fueled his climb to his current position as vice president of human resources for Latin America of a Global Leader in Digital Customer Experience.
But achievements weren’t just work related. Reaching this zenith meant honoring his parents’ (Waldecyr Beraldo and Aparecida Henrique) trust and exceeding their expectations. It’s about being the best version of himself for his wife Rita de Cássia Roldão, his children, Rodolpho and Danielle Roldão, and his adored grandchildren, João, Joshua, and Hannah Roldão, and recently my daughter in law Ariadne Roldão whose got married with my son Rodolpho.
So, did he accomplish his visions? The answer, echoing with heartfelt conviction, is a resounding ‘yes!’ Francisco’s story is a testament to the relentless pursuit, a celebration of growth, and a beacon of inspiration for anyone venturing on their own extraordinary journey.
Decoding HR Progress: Francisco’s Roadmap for Aspiring Leaders
What makes HR tick? That’s the million-dollar question, and Francisco, the HR veteran (and Veteran from Brazilian Air Force), has some key insights to share with those aspiring leaders to reconnoiter this dynamic field.
These aspirants should focus on the following:
Embrace Change: The HR landscape is a butterfly in constant transformation. New technologies, work models, and societal shifts are the winds pushing it forward. Leaders who can adapt, learn, and innovate will guide the way.
Foster Inclusivity: It isn’t just a box to tick. It’s the foundation of a thriving workforce. Embrace different perspectives, create a space for everyone to belong, and watch your organization soar.
Emphasize Employee Well-Being: Well-being isn’t a luxury; it’s a necessity. Invest in programs that support mental health, create a positive work environment, and watch the employees thrive.
Strategic Talent Management: Finding and nurturing the right people is like finding the perfect spice for one’s dish. He asks these aspirants to identify their top performers, address skill gaps, and watch their organization become a talent magnet.
Leverage Data and Analytics: Numbers don’t lie; HR data is a treasure trove of insights. Use it to make informed decisions, track progress, and navigate this ever-changing domain.
Francisco’s message to aspiring HR leaders: “Remain agile, be empathetic, and be forward-thinking. Embrace new challenges, advocate for positive change, and prioritize the well-being and growth of the employees you serve. Doing so can drive meaningful progress within your organization and the broader HR industry.”
