Dr. Deepti Tayal is an anomaly in the consultancy space. As CEO of Ingenious e-Brain, she is not merely driven by business outcomes or the bottom line. For her, consultancy is a means to effect positive change, drive innovation, and create lasting relationships with clients. She empowers her team to empathize with clients, understand their pain points, and co-create solutions that are not only effective but transformative.
“We add value to our consulting by creating innovative business/consulting models and correlating our recommendations to industry needs and potential future implications,” Dr. Tayal says.
Recognizing Consultancy’s Transformative Power
From the beginning of her professional journey, Dr. Tayal was drawn to the “dynamic nature” of technology and consulting. She noted that every project offered unique opportunities for innovation. This resonated with her because of her visionary mindset and passion for making an impact.
Quite early in her career, she helped multiple organizations navigate complexities and improve their operations. This experience made her realize: consultancy is not just about providing recommendations. “It’s about partnering with clients to drive sustainable change and achieve their goals,” she says. When she witnessed the “transformative power” of consultancy, she became interested in pursuing a leadership role in the field. Dr. Tayal also became motivated to develop her skills and expand her understanding of different industries.
As Dr. Tayal progressed in her career, she envisioned creating a consultancy firm that prioritizes not only business outcomes but also the well-being of employees and clients. “I wanted to establish a company that fosters a culture of innovation, collaboration, and inclusivity,” she says. “Stepping into the role of CEO allowed me to turn my vision into reality.”
Dealing with Challenges
Dr. Tayal’s path to success has not been challenge-free. “Managing budget constraints while expanding our business” was a major challenge for her. According to her, early in their growth phase, she made a conscious decision not to apply for loans. Instead, they focused on an “earn and invest” model. Dr. Tayal explains that they strategically reinvested every dollar of profit into the company. This allowed them to maintain greater control over their operations and avoid high-interest debts. “However, it also placed tight limits on our available capital,” Dr. Tayal recalls.
Another challenge she faced was securing investor support. She recalls that they had to do substantial preparation before approaching potential backers. For example, they had to do detailed financial modeling, market analyses, and clear demonstrations of future returns. Ultimately, Dr. Tayal and her team decided to move forward without any major external investments, as they wanted to maintain operational independence. Because of this, they had to operate within strict financial boundaries. “This translated to meticulous budgeting, careful planning, and prioritizing spending on initiatives that would yield the highest value in the shortest time,” Dr. Tayal explains.
Operating within financial constraints was not easy, but according to Dr. Tayal, this experience strengthened their financial discipline and reinforced their ability to innovate with limited resources. “By focusing on prudent spending and steadily reinvesting profits,” she says, “we also preserved ownership autonomy and developed a resilient growth strategy that continues to serve our organization well.”
A Series of Significant Achievements
As CEO, Dr. Tayal has a string of achievements to her credit. She is especially proud of successfully leading Ingenious e-Brain through a significant business transformation. It enhanced their consulting capabilities as well as expanded their client base. And Dr. Tayal’s effort to identify untapped opportunities and streamline operations has enabled them to deliver innovative, data-driven solutions. She says this has made a “tangible impact” on their clients’ success. “This transformation not only strengthened our position in the market but also fostered a culture of excellence within the organization,” she adds.
For Dr. Tayal, her team’s success and growth are a major achievement as well. When she sees them embrace new challenges and contribute to their mission of helping organizations thrive in a competitive landscape, it fills her with pride.
Additionally, Dr. Tayal feels a great sense of achievement seeing Ingenious e-Brain considered a trusted partner by companies in various sectors, particularly in healthcare and business consulting.
“The positive feedback from clients and the measurable outcomes of our projects reaffirm the value we bring to the table, making this achievement particularly fulfilling for me as a leader,” she says.
About Ingenious E-Brain and Customized Research Solutions
Ingenious E-Brain helps its clients make better business decisions by offering world-class research using a network of experts across various domains and industries. “Our strategies for driving growth and success are rooted in our commitment to providing customized research solutions that empower our clients to make informed business decisions,” Dr. Tayal says.
The firm specializes in intellectual property, technology, and market intelligence. Dr. Tayal points out that this allows them to deliver “tailored insights” that meet the unique needs of their global clientele. In addition to improving customer satisfaction, this also helps build long-term partnerships that are essential for sustained growth.
At Ingenious E-Brain, there is a strong emphasis on sustainable business transformation, Dr. Tayal says. Therefore, they actively collaborate with organizations to identify untapped opportunities and streamline their operations. “This proactive engagement positions us as trusted advisors,” Dr. Tayal points out. “This enables our clients to adapt and thrive in an ever-evolving business environment.”
“We also prioritize innovation as a key driver of success,” she adds. Since the start, Dr. Tayal has created a culture at Ingenious E-Brain that encourages creativity and experimentation. Teams are motivated to explore new ideas and solutions. “This is complemented by our use of advanced analytics and AI,” she says. “This allows us to derive actionable insights from data, ensuring that our strategies are not only informed but also forward-thinking.”
“Growth” is not the sole focus at Ingenious E-Brain. Dr. Tayal and her team are dedicated to “creating a sustainable ecosystem where our clients can succeed and where innovation is a constant pursuit.”
A Variety of Responsibilities
Dr. Tayal is the driving force behind Ingenious e-Brain. Her vision and exemplary leadership have positioned the firm as a trusted partner for organizations seeking to thrive in a competitive environment. As CEO, she has also played an instrumental role in her firm’s growth and success.
At Ingenious e-Brain, she handles a variety of key responsibilities. Driving sustainable business transformation is one of her primary focuses. According to Dr. Tayal, this involves partnering with organizations to identify untapped opportunities, streamlining their operations, and navigating complex market landscapes effectively.
She also oversees the development of innovative, data-driven solutions. They are developed to improve operational efficiency and support clients in achieving their strategic goals. Dr. Tayal guides the overall direction of the company as well—through strategic planning and decision-making. She not only oversees project execution but also manages client relationships. In addition to that, Dr. Tayal makes sure that the firm delivers high-quality consulting services that meet the evolving needs of the healthcare and business sectors.
“I also play a vital role in fostering a culture of excellence within Ingenious e-Brain, promoting continuous improvement and professional development amongst my team,” Dr. Tayal points out.
Supporting Team’s Growth
Dr. Tayal celebrates the success of her team and is invested in their growth. She has implemented several initiatives to ensure their growth. One of the key initiatives is the identification of new projects and opportunities that align with individual team members’ strengths and career aspirations. Dr. Tayal encourages them to take on challenging assignments, which helps them gain valuable experience and expand their skill sets. “This not only enhances their professional capabilities but also boosts their confidence,” she says. “I also prioritize knowledge-sharing activities within the team.”
Dr. Tayal also organizes sessions that promote a culture of continuous learning. At these sessions, team members are encouraged to present insights from their projects or share industry trends. Dr. Tayal says, “This collaborative environment encourages everyone to learn from each other and stay updated on best practices.”
Additionally, Dr. Tayal offers team members the opportunity to attend industry conferences and events. This allows them to network with peers and gain exposure to new ideas. Dr. Tayal points out that they also bring back valuable insights that can benefit their firm. “Supporting their attendance at such events demonstrates my commitment to their professional development,” she adds.
When she meets her team members one-on-one, she advises them to set clear career goals. She discusses their aspirations and helps create their personalized development plans. “I ensure that each team member has a roadmap for their growth,” she says. “This tailored approach helps them stay focused and motivated.”
Teams look up to Dr. Tayal because she has always led by example. Her initiatives and decisions have enabled them to have a growth mindset. This has enabled them to embrace challenges, seek feedback, and continuously adapt. “This mindset not only enhances their resilience but also cultivates a culture of innovation and improvement,” Dr. Tayal says.
“Through these initiatives, I strive to create an environment where my team members feel supported in their professional journeys, ultimately leading to a more skilled and engaged workforce,” she adds.
Work-Life Balance
Dr. Tayal believes that a balance between professional and personal life is essential for maintaining overall well-being and productivity. And, for her, it has never been a real challenge to maintain a work-life balance. It is primarily because her children have always followed in their parent’s footsteps. “So, we did not have to teach them hard work and values,” Dr. Tayal shares.
She also follows a few key strategies to keep a balance between professional and personal life. “Embracing flexibility and adapting the schedule” as needed is one of them. She explains that this allows her to respond to challenges without feeling overwhelmed. Dr. Tayal has established a clear boundary between work and personal life. She sticks to her defined specific work hours. Dr. Tayal explains that this helps prevent work from encroaching on personal time and allows her to focus fully on both areas when needed.
By prioritizing tasks based on urgency and importance, Dr. Tayal focuses on what truly matters. Instead of handling everything herself, she delegates responsibilities to her team. This enables her to manage her workload efficiently. “By trusting my team members, I can ensure that tasks are completed efficiently while also freeing up time for personal commitments,” she says.
When she is not working, Dr. Tayal relaxes and indulges in personal activities. She rejuvenates by spending time with family and taking time out for hobbies and exercise. “Incorporating mindfulness practices such as meditation or deep-breathing exercises into my daily routine helps me stay centered and focused,” she says.
Implementing Innovative Strategies
Dr. Tayal and her team have come up with several innovative strategies to achieve their long-term goals. One of them is the integration of advanced AI and machine learning technologies into their research processes. This helps them to provide predictive analytics and deeper insights for their clients. “We have been integrating technology into our consulting assignments with the support of our subsidiary, Insimine, which specializes in AI,” Dr. Tayal informs.
Her focus is also on the creation of a centralized knowledge hub that aggregates insights from various industries. This will offer clients access to valuable resources like case studies and best practices. Dr. Tayal plans to partner with startups, academic institutions, and industry leaders to build a collaborative ecosystem, which will co-create innovative solutions. Additionally, she intends to invest in user-friendly digital tools to facilitate real-time communication and client collaboration.
Dr. Tayal underscores that they are committed to sustainability, and it guides their research methodologies. In the future, too, they will continue to incorporate ESG factors to help clients understand the implications of their business decisions.
Dr. Tayal wants to see their employees stay at the forefront of industry trends. To ensure this, she plans to set up a robust training and development program to encourage continuous learning among their employees. Diversification of the service portfolio is another important strategy formulated by Dr. Tayal. The plan is to explore new areas such as digital transformation and cybersecurity, which will allow them to meet evolving client needs and capture new market opportunities.
“Through these strategies, Ingenious E-Brain is poised for growth and success in the research and consulting landscape,” Dr. Tayal says.
Message to Aspiring Women Leaders
When women enter the consultancy industry, they bring with them fresh viewpoints. This often leads to innovative solutions. So, Dr. Tayal’s first piece of advice to aspiring leaders is, “Embrace your unique perspectives.” She also advises them to build a strong network. “Connect with professionals who can offer guidance and mentor you,” she says. “Mentorship will open doors to opportunities.”
Rewards are enormous in consultancy, but so are the challenges. “Develop resilience,” Dr. Tayal advises aspiring women leaders. She says that maintaining confidence in the face of setbacks is essential to thrive in this space. Also, she urges them to keep learning, stay updated on industry trends, and pursue professional development opportunities. This will enhance their skills and boost their value.
“Finally, champion diversity and inclusion within organizations,” Dr. Tayal says. “This will not only help create a supportive environment but also inspire others to advocate for equity in the industry.”
