Sanjjeev K Singh, the visionary founder and CEO of ASAR Digital, shares a compelling account of the genesis of his enterprise. His tenure at SAP America provided a front-row seat to a recurring organizational challenge: the operational inefficiencies endemic to complex SAP implementations. A confluence of factors, including inadequate guidance and cumbersome processes, often resulted in suboptimal outcomes.
Recognizing a significant market gap, Sanjjeev conceived of a transformative solution. By leveraging the power of SAP ERP and Customer Experience solutions, he envisioned a future where businesses could streamline operations, enhance efficiency, and ultimately drive growth. This insight birthed ASAR Digital, a company committed to delivering streamlined, cost-effective SAP implementations. He highlights: “Our approach isn’t just about business success—it’s about making a transformative impact on the industry by being a partner that is easy to do business with.”
For Sanjjeev, the quintessential tech leader is a visionary architect adept at steering the industry’s tumultuous landscape. Such leaders must be collaborative catalysts, inspiring teams and external partners alike. They possess a keen eye for spotting trends before they become commonplace, turning overlooked opportunities into groundbreaking realities. Adaptability, according to him, is their superpower, allowing them to pivot seamlessly in the face of rapid technological shifts. Moreover, a calculated risk-taker’s mentality is essential, as innovation often thrives in the fertile ground of failure. Finally, he points out that ethical leadership is non-negotiable, ensuring that innovations positively impact society.
Let’s explore more such nuggets of wisdom from the excerpts of his interview!
SNJYA Commerce: A Milestone Moment
Sanjjeev has been named one of the ’10 Most Innovative Tech Leaders Shaping the Future, 2024′ for his ability to build high-performing teams and achieve remarkable business results. One such career highlight is the launch of SNJYA Commerce. ASAR Digital crafted a B2B Commerce solution tailored for SAP ERP users by profoundly understanding midmarket customers’ challenges. SNJYA is available on the SAP App Store and has revolutionized B2B transactions, dramatically enhancing efficiency and reliability.
This groundbreaking tool not only showcased ASAR Digital’s innovation within the SAP ecosystem but also marked a pivotal moment in the company’s journey. The CEO feels that transitioning from a pure-play services provider to a software innovator has solidified ASAR Digital’s leadership position.
Overcoming Early Challenges at ASAR Digital
“One of the most significant challenges,” Sanjjeev recollects, “we faced in the early days of ASAR Digital was establishing credibility in the market without an extensive track record.” As a new player in the market, securing those first key projects felt like an uphill battle. To overcome this, he and his team focused on sharing valuable insights on LinkedIn and other social media platforms. Their goal was simple: establishing ASAR Digital as a trusted voice in the SAP world.
They gradually built a strong online presence by consistently sharing knowledge and engaging with the tech community. This content-driven approach proved to be a game-changer. Landing their first major project was pivotal, opening doors to new opportunities. It was the turning point that set the stage for ASAR Digital’s growth.
Prognoses about the Upcoming Revolution
The market is ablaze with the potential of AI, a technological revolution reshaping industries. Sanjjeev offers a compelling perspective on the future of leadership and work in our AI-driven world. He foresees AI as a cornerstone of business strategy and emphasizes the need for the next generation of technology leaders and professionals to understand its capabilities and implications deeply. These leaders must seamlessly integrate AI to drive innovation, efficiency, and competitive advantage. Sanjjeev also emphasizes to harness AI to accelerate data-driven decision-making. This includes automating routine tasks and revealing previously out-of-reach insights.
ASAR Digital’s CEO underscores the need for adaptive leadership focused on ethical AI, AI-human collaboration, and governance. Sanjjeev notes that professionals must evolve as AI automates tasks, emphasizing creativity, emotional intelligence, and strategic thinking. Collaboration with AI will be essential, demanding continuous upskilling.
Sanjjeev concludes that AI-driven digital transformation will require a blend of technological expertise and human insight. Those who view AI as a partner will lead innovation, shape industries, and seize new opportunities. It’s not a competition between humans and AI; it’s a coexistence.
Transforming Customer Experience: A Case Study
Sanjjeev specializes in reimagining customer experience journeys. One project that stands out as a prime example of his expertise is a pivotal engagement with a global manufacturing behemoth undergoing a strategic migration from SAP ECC to SAP S/4HANA Public Cloud. This initiative transcended mere technical uplift, demanding a holistic re-engineering of the customer journey to align with contemporary market imperatives.
Sanjjeev spearheaded a comprehensive CX overhaul by meticulously mapping existing customer touchpoints and identifying critical friction points. His collaborative approach yielded a robust CX strategy, seamlessly integrating advanced analytics and AI-driven personalization to deliver a unified, omnichannel experience. By deploying SAP Fiori for an intuitive user interface and streamlining the quote-to-cash process with SAP CPQ, Sanjjeev accelerated order fulfilment and enhanced operational efficiency.
The project’s outcomes were nothing short of exceptional: a 30% surge in customer satisfaction, a 50% reduction in order processing time, and a remarkable 20% increase in repeat business within the first year. This case study underscores the substantial business value realized through a CX-centric approach and serves as a testament to the power of digital transformation in today’s competitive world.
The Future of AI in Business Solutions According to Sanjjeev
This tech leader underscores the pivotal role of AI and real-time analytics in driving enterprise modernization, highlighting SAP S/4HANA and SAP CX as platforms for achieving this revolution. SAP S/4HANA’s in-memory computing architecture empowers organizations to process voluminous data sets instantaneously, facilitating data-centric decision-making and accelerating time-to-market. This capability is instrumental in optimizing operational efficiency and cultivating a culture of innovation by infusing AI-derived insights into core business processes.
Sanjjeev further demonstrates that SAP CX is at the forefront of delivering exceptional customer experiences by leveraging AI to enable hyper-personalization at scale. The platform’s real-time analysis of customer behavior and sentiment empowers businesses to anticipate customer needs and deliver proactive, value-added interactions, thereby enhancing customer lifetime value and driving revenue growth.
Looking ahead, Sanjjeev shares: “The future developments in generative AI and machine learning within SAP S/4HANA and SAP CX will further automate complex processes, provide predictive insights with unparalleled accuracy, and enable entirely new business models.” He is thoroughly excited about the potential for self-optimizing systems, which he believes will redefine business operations and set new customer experience benchmarks in the digital age.
Staying Ahead in the SAP Ecosystem
Sanjjeev asserts that a proactive stance is essential to maintaining a leadership position in the SAP services market. At ASAR Digital, a culture of continuous learning and professional development is cultivated to ensure the team remains at the forefront of technological advancements. This is achieved through participation in major industry conferences, specialized training programs, and close monitoring of key industry publications.
Sanjjeev’s recent enrollment in Harvard’s OPM Program has significantly enhanced his comprehension of global business trends and technological breakthroughs. This broadened perspective is directly applied to ASAR Digital’s strategic direction, allowing for the integration of cutting-edge knowledge into their solutions.
Furthermore, Sanjjeev’s active involvement in tech communities and professional networks facilitates the exchange of insights and strategies. This engagement provides real-time access to emerging technologies and their practical applications, enabling the anticipation of market shifts and understanding their business implications. By incorporating these insights into ASAR Digital’s planning, he ensures that its solutions are contemporary and future-oriented.
Passion for Digital Transformation
“My passion for digital transformation is deeply rooted in the belief that technology has the power to fundamentally reshape how businesses operate and how they connect with their customers,” Sanjjeev expresses. He explains that witnessing the tangible outcomes of digital solutions—such as operational efficiency, enhanced customer experiences, or innovative breakthroughs—significantly drives him. He is motivated by the opportunity to empower organizations to reach their full potential and maintain competitiveness
Sanjjeev attributes his sustained enthusiasm and dedication to the dynamic nature of digital transformation. He believes the constant evolution of technology ensures a continuous supply of new knowledge, challenges, and novel avenues. The veteran maintains his engagement by diligently staying informed about the latest trends and advancements.
Likewise, leading ASAR Digital allows him to directly observe the real-world impact of their work on clients’ businesses, which he finds immensely rewarding. Each successful project, Sanjjeev stresses, reinforces his dedication to pushing the boundaries of digital transformation. He concludes that this combination of continuous learning, tangible impact, and the drive to innovate keeps his passion for the field alive and thriving.
Commitment to Innovation and Excellence
ASAR Digital’s CEO, Sanjjeev, posits that fostering an ecosystem of innovation and excellence is a core part of its identity. He highlights this significance of creativity, collaboration, and unceasing learning. To foster this environment, they prioritize open communication, empowering every employee to share their ideas and challenge the status quo. Regular ideation sessions and innovation workshops serve as platforms to generate novel concepts and explore emerging technologies.
ASAR Digital is relentlessly committed to excellence, characterized by rigorous standards, surpassing client expectations, and delivering exceptional outcomes. This is achieved through ongoing professional development, robust quality assurance frameworks, and a shared aspiration for achievement. Recognizing and celebrating team successes reinforces it.
Sanjjeev asserts that company ethos is instrumental in accelerating digital transformation. Due to their contemporary strategy, they can respond to digital change with agility, creativity, and client focus. The breakthrough digital experiences created by this technique propel clients to industry leadership. The company aces in converting challenges into opportunities and consistently deliver cutting-edge solutions that drive business success.
Equilibrium Between Personal and Professional Space
Sanjjeev, a seasoned C-suite executive, emphasizes the delicate art of balancing work and personal life. He believes in integrating rather than separating these two areas. To achieve harmony, he says, “I prioritize clear boundaries—when I’m at work, I’m fully focused on my responsibilities, and when I’m with family, I’m present in those moments.”
By thoughtfully allocating time for work, personal life, and self-care, he maintains a structured yet flexible schedule. Delegating tasks and empowering his team allows for necessary breaks and mental rejuvenation. Regular reflection and adjustment of priorities keep him energized and focused, enabling him to lead ASAR Digital with clarity and purpose.
Advice to the Next Generation of Technology Leaders and Professionals
“My advice is to focus on continuous learning and adaptability,” Sanjjeev articulates. He asks these aspirants to stay curious about new technologies and trends and build a strong foundation in both technical skills and business acumen. This sagacious entrepreneur urges them to dive headfirst into challenges, insisting that innovation thrives on risk-taking and breaking free from the ordinary. He also draws focus on the power of networking, suggesting that connecting with mentors and peers can ignite fresh ideas and provide invaluable support. Lastly, he emphasizes inspiring leadership, advocating for effective communication and empathy to guide teams through digital transformation.
Road Ahead for ASAR Digital
ASAR Digital is boldly charting a five-year course to global SAP leadership. The company is poised to expand its global footprint, diversify its service offerings, and deepen strategic alliances with technology pioneers. As Sanjjeev aptly states, “Looking ahead, ASAR Digital is focused on becoming a global leader in the SAP services sector by expanding our geographical reach, broadening our service offerings, and deepening our partnerships with key technology providers.” The company’s inimitable vision is anchored in harnessing the power of AI, blockchain, and IoT to deliver cutting-edge SAP solutions. ASAR Digital aims to develop innovative product offerings that optimize operational efficiency and inform data-driven decision-making for its clientele.
A cornerstone of this strategy involves a significant investment in the evolution of the SNJYA Commerce solution. By incorporating AI-driven functionalities, ASAR Digital positions SNJYA as an indispensable complement to SAP S/4HANA implementations, thereby elevating the overall digital commerce experience.
The CEO further emphasizes the profound importance of enhancing the company’s proprietary Cheetah Rapid Deployment Packages (RDPs) through the integration of emerging technologies. This initiative is designed to accelerate and optimize implementation timelines. In parallel, ASAR Digital reaffirms its commitment to corporate social responsibility by developing solutions that align with environmental sustainability and social equity objectives. Sustained investment in research and development underpins the organization’s pursuit of both commercial success and positive global impact.
