Kristin Gutierrez is the Founder of Kristin Gutierrez, LLC, a coaching business that helps entrepreneurs, coaches, and consultants turn their expertise into high-ticket offers that create lasting wealth and impact. As an international keynote speaker, she has inspired thousands with her empowering message that business growth can be achieved without burnout. With a clear vision and passion for transformation, Kristin guides clients to success with ease, embracing a heart-centered approach to sales.
Can you share a bit about your journey and what inspired you to become a high-ticket coach and international keynote speaker?
On April 17, 2023, I unexpectedly lost my six-figure VP of Sales job. After a Zoom meeting at 10:10 a.m., I faced two choices: let it defeat me or turn it into an opportunity. Comfort was tempting — a nap or binge-watching Netflix would have been “acceptable.”
But instead of reacting with anger, I took action. By 2 p.m., I secured my first sales consulting client and never stopped moving. I reframed the loss as something that happened for me, not to me. With years of sales, leadership, and strategy experience, I built a thriving business around consulting, keynote speaking, and coaching entrepreneurs.
If I could help multi-million-dollar corporations grow, I knew I could do the same for individuals. It’s incredibly fulfilling to teach entrepreneurs to monetize their expertise, create high-ticket offers, and serve clients at a higher level without burning out.
What were some pivotal moments in your career that led you to continue iterating how Kristin Gutierrez, LLC serves its customers?
Kristin Gutierrez, LLC evolved by identifying gaps in the industry and pivoting to better serve clients. One shift was moving from 1:1 consulting to group coaching and high-ticket offers, helping entrepreneurs scale without sacrificing value.
Another turning point was simplifying sales for entrepreneurs, many of whom relied on outdated, transactional strategies. I taught them to sell effortlessly through my 2-step DM framework and high-converting virtual events.
Integrating lessons from my bestselling book, Be A Better Sales Leader, helped clients close deals and build trust. A breakthrough came with my 4-step Say Yes to 7-Figure Offers framework, showing entrepreneurs how structured events and story-selling can generate six- or seven-figure sales.
Success comes from staying agile — listening to clients, spotting trends, and refining strategies. I help clients craft high-ticket offers that are simple, scalable, and wildly profitable.
How do you balance your demanding professional life with your personal life, and what strategies do you use to maintain this balance?
As a single mother of two boys, balance is essential. I structure my business to support my lifestyle, not the other way around. Here are my key strategies:
- Support System: I’ve built a strong partnership with my kids’ dad, extended family, and friends to create a life that works for everyone.
- Time Blocking: In corporate life, I was always checking emails, even on vacation. As an entrepreneur, I limit email checks to three times a day. A year later, a conference with a massive to-do list led me to ask, “What if I didn’t do any of it?” That shifted my focus to fewer, more impactful tasks.
- Living in My Imagination: Society tells us to stop daydreaming, but imagination fuels breakthroughs. I set aside time to visualize success and trust that strategies will emerge.
- Say Yes and Figure It Out: I embrace imperfect action, knowing that momentum comes from taking steps forward, even without all the answers.
These strategies transformed my business and life, allowing me to help entrepreneurs monetize their expertise and serve clients without burning out.
“The fastest path to success is consistent imperfect action.”
How do you define success, both personally and professionally, and how has this definition evolved?
Success used to mean hitting revenue goals and milestones. Today, it’s about impact, freedom, and alignment — building a business that serves at the highest level while living a life I love.
One challenge has been navigating others’ opinions, from leaving corporate life to structuring my business, and even personal matters like divorce. It’s easy to get caught up in what others think.
A key lesson: Other people’s opinions don’t pay my bills. I also learned not to compare myself to others. Instead, I embraced my messy journey, sharing it to inspire others to overcome self-doubt and pursue their passions.
- Reframing Self-Worth: I recognized the value of my expertise and confidently priced my services.
- Investing in Mentorship: Connecting with mentors accelerated my growth and helped me avoid costly mistakes.
- Developing Frameworks: I created a system for selling high-ticket offers authentically.
- Detaching from Outcomes: I shifted from chasing clients to attracting them by aligning with their needs.
These strategies helped me build a business rooted in authenticity, alignment, and lasting impact.
“Selling isn’t about pressure, it’s about alignment; ask them what they want and give them what they need”
Can you walk us through a typical day in your life as the founder of Kristin Gutierrez, LLC?
A typical day as the Founder of Kristin Gutierrez, LLC:
- 5 AM – 9 AM: Mornings with my kids, school drop-off, or restorative solo time.
- 9 AM – 11 AM: Gym, sauna, getting ready, and starting sourdough while listening to an audiobook.
- 11 AM – 2 PM: Focus on key priorities like video creation, client calls, or challenge prep.
- 2 PM – 4 PM: Strategize and envision future possibilities, often while walking or running errands.
- 4 PM – End of Day: Family time, sports events, dining with friends, or Netflix.
- 9 PM: Bedtime.
This balanced routine helps me nurture both my business and personal life while staying focused on creative growth.
How do you hope to impact future generations through your work and leadership?
I’m passionate about changing how entrepreneurs approach sales. Too often, they rely on outdated, manipulative tactics that disconnect them from their purpose. Sales should naturally stem from a genuine desire to help, not a high-pressure hustle.
My mission is to empower entrepreneurs to build impactful businesses that generate wealth for themselves, their families, and their communities. I simplify the path to high-ticket success and teach leaders to leverage their expertise, ensuring growth doesn’t lead to burnout.
This mission extends to future generations, equipping them with the right mindset and skills to break the cycle of scarcity and unlock possibilities. Confident leaders inspire transformation in their teams, industries, and families.
At the core, I’m driven to redefine sales and leadership, replacing the hustle-and-grind mentality with ease and empowerment. Financial success should be attainable and sustainable.
“Your expertise is your superpower”
What advice would you give to aspiring leaders in the coaching industry who look up to you?
If you’re building a thriving coaching business, here are key insights to guide you:
- Embrace the “Say Yes and Figure It Out” Mentality
Don’t wait for everything to be perfect. Growth happens outside your comfort zone. Say yes to opportunities, even if they feel intimidating. Trust your ability to learn and adapt, and you’ll be amazed at what you can achieve when you push past limits.
- Know Your Worth and Charge Accordingly
Many coaches undervalue their expertise. Remember, you’ve invested time and energy into honing your skills. Price your services to reflect the value you offer. Charging what you’re worth helps build a sustainable business and attract clients committed to growth.
- Master the Art of Group Selling
Trading time for money can lead to burnout. Learn to sell effectively to groups. This allows you to serve more people and create scalable revenue streams through group coaching, workshops, and online courses, amplifying your impact and freedom.
By adopting these principles, you’ll build a coaching business that’s impactful and sustainable.
“Say yes and figure it out”
What are some of your most significant achievements, and what do they mean to you?
Being named one of the Top 10 Most Inspiring Women Leaders to Watch in 2025, especially in the International Women’s Day special issue, is one of my greatest achievements. This recognition validates my work and motivates me to keep making a difference.
Winning two Gold Stevie Awards in 2023 — one for Startup of the Year in Business Services and another for Best Use of Thought Leadership in Complex Sales — was another milestone. These awards reflect the dedication and innovation of my team, showing how thought leadership can drive transformative results.
Launching my business during one of the most challenging periods of my life was a personal triumph. It taught me that waiting for “perfect” conditions is a luxury. Taking that leap, despite the fear, proved that resilience and passion can lead to success.
Above all, my greatest achievement is my family. My children and the life we’re building together inspire me to create a better future for them and generations to come. This journey, with both professional milestones and personal growth, continues to push me to create meaningful change and serve at the highest level.
What trends do you see shaping the future of the coaching industry, and how are you preparing to adapt to these changes?
The coaching industry is evolving, and here’s how I’m staying ahead:
- Specialization: Clients are seeking specialized expertise in areas like executive coaching or career guidance for creatives. I’m narrowing my focus to become the go-to coach for specific needs.
- Hybrid Coaching Models: The shift from traditional in-person or fully virtual coaching is happening. I’m offering a mix of one-on-one sessions, group programs, and online courses to provide flexible, personalized experiences.
- Emphasis on Tangible Results: Clients expect measurable progress and ROI. I’m developing metrics to track program effectiveness, building trust and credibility.
- Technology Integration: Technology is reshaping coaching. I’m staying updated on trends like AI-powered tools and virtual sessions to enhance accessibility and engagement.
- Community Building: Coaching is about more than individual growth — it’s about connection. I’m creating spaces for clients to connect and support one another, enriching their experience.
By embracing these trends, I’m committed to delivering coaching that meets clients’ evolving needs.
Can you share a success story from one of your clients that particularly stands out to you?
One story that stands out involves an entrepreneur who caught in the “hustle and grind” cycle. Despite being a talented coach, she struggled to attract high-paying clients and scale her business. Her days were filled with long hours and relentless lead-chasing, yet her desired results remained elusive. Burnout and disillusionment eventually replaced the passion that once fueled her business.
Through our work together, we focused on several key areas:
- Refining Her Niche: We identified her unique value proposition and the specific audience she was best suited to serve.
- Crafting a Clear Offer: We simplified her services into a cohesive, high-value package that positioned her as an expert.
- Mastering Group Selling: By shifting to group programs, she leveraged her time and energy to scale her impact.
- Mindset Shift: We helped the client transition from “chasing clients” to attracting ideal clients with confidence and clarity.
The transformation was remarkable. The client went from overwhelmed to confident and empowered. She attracted ideal clients more easily, increased her income, and worked fewer hours. Most importantly, she rediscovered her passion for coaching. “I finally feel like I’m running my business instead of my business running me,” she shared.
Stories like this fuel my mission to help entrepreneurs reclaim their time, reignite their passion, and achieve financial freedom. It’s about more than just business success; it’s about creating a ripple effect that positively impacts families, communities, and beyond.
What is your leadership philosophy, and how do you implement it within your company?
As I look toward 2025, my vision is clear: I am committed to helping 100+ entrepreneurs, coaches, and consultants monetize their expertise through high-ticket offers and master the art of selling with ease — without resorting to sleazy tactics or burnout. To achieve this, I’m focusing on three key initiatives:
- Publishing Say Yes and Figure It Out: This book will serve as a blueprint and movement to empower readers to take bold action, overcome fear, and unlock six-figure days. It will provide the mindset and strategies needed for long-term success.
- Scaling Impact Through Strategic Partnerships & Speaking Engagements: I plan to expand my reach by collaborating with industry leaders and stepping onto bigger stages to share the Say Yes and Figure It Out These partnerships will allow me to inspire and support a larger community of entrepreneurs.
- Optimizing My Programs for Maximum Results: I’m committed to enhancing my offerings, from micro-offers to VIP experiences, ensuring my clients achieve tangible, revenue-generating outcomes quickly, accelerating their journey to success.
2025 is about building momentum, taking action, and creating lasting impact. I’m determined to amplify my reach and optimize my strategies to help both my business and my clients grow exponentially.
Conclusion
Kristin Gutierrez is redefining entrepreneurship by helping others build thriving businesses without the hustle-and-grind mentality. Through proven frameworks and a commitment to client success, she’s transforming high-ticket coaching. Kristin helps leaders scale businesses, attract ideal clients, and reclaim time. With her guidance, the path to sustainable wealth and fulfillment is clear — it’s about saying yes and figuring it out.
