How a fearless CEO is transforming the industry
by empowering the next generation of performers
In an industry where raw talent alone isn’t enough to break through, Natarsha Garcia has built a legacy that redefines what it means to be a performer. As the CEO and co-founder of AGI Entertainment, she is more than a leader—she is a force of nature, revolutionizing the entertainment world by merging elite training, business acumen, mentorship, and faith. Her story is one of resilience, vision, and an unwavering commitment to equipping the next generation of performers with the tools they need to not only survive but thrive.
From Underdog to Industry Powerhouse: A David and Goliath Story
Natarsha’s journey wasn’t one of privilege or easy breaks. It was a battle—one that she fought not only for herself, but for every aspiring artist who dared to dream BIG. At age 15, Natarsha signed her first recording deal. It was the culmination of years of passion, but also the beginning of a hard-earned education in the harsh realities of the entertainment industry. She performed internationally and even took the stage at the legendary Apollo, yet without proper guidance, she faced challenges that, in hindsight, could have been avoided with the right mentorship.
That realization became her calling. The industry wasn’t built for young artists to succeed without connections or insider knowledge. So, she decided to change the game entirely.
In 2000, armed with little more than $200, an unshakable vision, and an ironclad work ethic, Natarsha and her husband, Craig, founded AGI Entertainment—Anointed Gifts International. They had no investors, no favors, and no roadmap. What they did have was faith—faith that their model of blending performance training with business education and character development would not only work but would set a new standard.
More Than Talent—Building Careers That Last
From the start, AGI was different. It wasn’t about training the next big names in film, TV, Broadway, and music—it was about equipping young artists with the confidence to navigate the industry, the knowledge to understand their contracts, and the foundation to build lasting careers.
Now recognized as the “Motown of the South,” AGI has earned a reputation for developing artists who don’t just book jobs—they build careers. From Jalyn Hall (All American, Emmett Till) and Celina Smith (Young Dylan, Annie) to Ilario Grant (MJ The Musical) and Lauren Chanel (Jagged Little Pill), AGI alumni are appearing on major screens and stages while also establishing themselves as forces in the industry. Their roster of powerhouse groups—including Billboard #1 girl group Psiryn, Glamour, Loud, Pink Heart, Hello Sunday, and AfterOurs—further showcases AGI’s ability to cultivate versatile, standout performers who captivate audiences worldwide.
AGI’s mission extends beyond entertainment—it’s about empowerment. Natarsha has redefined talent development, ensuring every AGI student enters the industry with both artistic excellence and business acumen.
“At AGI, we don’t only train talent—we educate, prepare, and empower them to succeed in an industry that often prioritizes connections over capability,” Natarsha explains. “We don’t wait for doors to open; we build new ones.”
AGI’s Four-Pillar Approach: A Blueprint for Excellence
While many performance programs focus solely on skill development, AGI takes a holistic approach, integrating four key pillars that prepare artists for longevity in the industry:
- Industry Readiness: Intensive “triple threat” training ensures students can compete at the highest level in acting, music, and dance.
- Entrepreneurial Mindset: Education on contracts, branding, negotiations, and financial literacy empowers artists to take control of their careers and build sustainable success.
- Character Development: Integrity, resilience, and professionalism are emphasized as much as artistic technique, equipping students to thrive in a demanding industry.
- A Lifetime Support System: Even after leaving AGI, artists have a community that continues to champion their growth—and a place to return to for guidance and protection as they navigate their careers.
Faith, Family, and the Heart of AGI’s Mission
At the heart of AGI is Natarsha’s unwavering faith. The company’s name—Anointed Gifts International—reflects her belief that talent isn’t merely an ability, but a calling. And for Natarsha, this work isn’t just business—it’s a movement, bringing others along to build a legacy.
“The entertainment industry never sleeps, and neither do I.” Natarsha admits. Being a CEO, talent manager, mentor, and leader demands a level of dedication that can be all-consuming, but she wouldn’t trade it for anything. “My faith and family keep me anchored.”
AGI is a family, both in spirit and in structure. While Natarsha leads AGI’s vision, strategy, and mentorship, Craig serves as COO and CFO, overseeing operations and financials to ensure the company continues to scale. Her son, Brandin Jay, is AGI’s creative director and vocal coach, shaping the next generation with his artistry and leadership. He is also a seasoned performer, songwriter, and producer.
Behind the scenes, Craig’s son, Kurtis Garcia—Natarsha’s bonus child—runs IT operations, ensuring AGI stays ahead in entertainment technology, digital innovation, and virtual training advancements. And Natarsha’s mother remains AGI’s biggest fan, sitting front row at every showcase, cheering on students as if they were her own.
“I pour into my students the way I pour into my own family,” Natarsha said. “Their dreams become my dreams. Their struggles become my struggles. Whether they are just starting or performing on the world’s biggest stages, we celebrate every win as a big, extended family.”
Creating Opportunities, Not Waiting for Them
One of the defining moments in AGI’s history was the success of I Saw It in My Dream, a stage production written and produced by Natarsha and her son, Brandin. What began as an opportunity for AGI students to gain hands-on experience turned into 21 sold-out performances. That milestone cemented AGI’s reputation as a training powerhouse—one that didn’t wait for industry gatekeepers to validate its impact but instead created its own path to success.
Building on that momentum, AGI has continued to create innovative programs that elevate the next generation of performers, giving them the skills, experience, and confidence to succeed. These initiatives go beyond training—they provide real-world industry exposure, professional development, and career-building opportunities:
- The Majors – An elite training program, akin to a modern-day Mickey Mouse Club, designed to shape the industry’s next big stars. This immersive experience provides young performers with hands-on training in vocal performance, acting, dance, and stage presence, while also teaching the business side of the industry. The Majors develops artists who aren’t just ready to perform but prepared to navigate the entertainment world with confidence and knowledge.
- AGI Productions – An in-house studio where students gain real-world experience in music, film, and live performance. This program ensures that students don’t just train—they learn to create, produce, and launch professional-level projects, preparing them for the rigorous demands of the entertainment industry.
- The AGI Entertainment Foundation – A mission-driven initiative expanding access to professional training through scholarships and mentorship, ensuring that talent and ambition are never limited by financial barriers.
At AGI, opportunity isn’t something artists wait for—it’s something they create.
The Future of Entertainment: AGI is Leading the Way
For Natarsha, success isn’t measured by signing a deal or stepping onto a stage—it’s measured by the lives she’s transformed, the young artists who now enter the industry with confidence, and the movement she has built from the ground up.
“We’ve trained over 300 artists who are now making waves in entertainment, but our movement isn’t about numbers,” Natarsha reflects. “It’s about ensuring that when an AGI performer steps onto a stage, they bring more than talent—they bring knowledge, confidence, and purpose.”
As AGI looks ahead, Natarsha’s vision remains unwavering: Expanding into international markets, advancing elite training and mentorship programs, and deepening the integration of technology and digital branding into artist education.
The entertainment industry is evolving faster than ever. Social media has revolutionized talent discovery, giving independent artists unprecedented control over their careers. AI and virtual reality are redefining production, while streaming platforms continue to create new opportunities for diverse storytelling. AGI is not just adapting—it’s leading. By strengthening its digital footprint and embedding digital branding into its training, AGI is ensuring that artists don’t just thrive in this new era—they shape it.
Final Thoughts: Don’t Just Start a Company—Start a Movement
AGI Entertainment isn’t a steppingstone—it’s a launchpad. It’s not just about breaking into the industry; it’s about transforming it. And at the helm is “The Star Maker” herself, Natarsha Garcia—a visionary who saw the cracks in the system and built something unbreakable.
For aspiring artists, AGI is proof that talent alone isn’t enough. Success demands training, mentorship, and the courage to create your own opportunities. For the entertainment industry, it’s a wake-up call: the future belongs to those who are ready, those who are prepared, and those who, like Natarsha, refuse to wait for permission to shine.
Her wisdom is now going viral, but her impact has been undeniable for decades. As she told a student: “Be great, and then when you’re done, be kind…But do not, NOT be great to be kind. Do both.”
This isn’t just a company—it’s a movement. And it’s only getting stronger.
Are you ready to be part of it?
